No one’s going to say that you can’t create and market your own Shopify ecommerce store yourself, because you can. It’s one of the platform’s biggest selling points. So, you could be forgiven for thinking that a Shopify design agency is a waste of money, however, the truth is very different, as those who do need what they offer can get great value from a professional of this type.
In this short blog, I’m going to tell you a couple of things that highlight what professionals offer for what they charge.
They Know Shopify Inside Out
One of the biggest benefits of a Shopify design expert is the fact that they know the platform like the back of their hands. You can learn what’s what yourself, but you’ll have to go a long way to gain the insight that a Shopify design agency has. They can ensure that you have a cohesive website and believe me when I say that getting yours in top shape takes more than throwing in some text and a bunch of stock images.
If you think of things in terms of efficiency, a specialist will know exactly how you can get more sales for less expense, so they often end up making you far more than the cost of employing them.
A Good Shopify Design Agency Can Innovate
Web design professionals tend to be forward-thinking too, which means that they have their fingers on the pulse of any new functions that Shopify releases. No website can afford to stand still these days, so it’s a good idea to have a professional in your corner that keeps you up to date with new SEO technology, payment options and apps that get released. That way, you always know that your site is always as current as it can be.
A Completed Website Isn’t The End of the Story
Ongoing support is very much needed when any website gets launched, as it really isn’t the end of the job once your site is up and running. There’s your site rankings, new functionality and more that your competitors may be adopting that you need to keep pace with. A developer’s know-how can help you plan ahead and make the right decisions to ensure that you avoid any costly re-designs further down the road. This is before we start talking about troubleshooting post-launch issues and ongoing site management, which you’ll usually have to pay someone for – so why not choose someone with explicit knowledge of the platform you’re using like a Shopify design agency?
Like Everything In Life – You Get What You Pay For
Above all else, what you get with a reputable Shopify design agency is quality. There are many free templates to use on Shopify, sure, but they can be a little plain and basic. You need a top-notch online storefront and that usually involves paid professional help. Able to create custom plugins, images, headers and codes that you would probably tear your hair out trying to do yourself, an expert can help create a unique and high-functioning store for your products.
It’s second nature for Shopify pros to create dynamic, attractive websites, so it stands to reason that they’ll do a better job than you can. Essentially, your website is one of those areas that you shouldn’t scrimp on – something you’ll see if you compare a DIY Shopify store to one that’s been done by a professional.
Accept this fact and you’ve already won half the battle.