LinkedIn Ads offer an efficient way to specifically target your ideal customer. With LinkedIn Ads, you are able to target individuals based on their job title, company size, or other factors. This makes the advertising to a B2B audience more personalized and therefore more effective. But in order to get the most out of your […]

It’s fair to say that social prospecting can be a tedious process, but once you see the results, you will forget the tremendous amount of effort. As you probably know, social prospecting is the practice of using social media channels and networks to find and research potential buyers. Once you find the ideal ones, you […]

Instagram has become a powerful tool for promoting blogs and businesses of all sizes. With over 800 million active users, it can be a great way to reach a new audience and grow your blog traffic. In this how-to guide, we will share tips on how to promote your blog on Instagram, including how to […]

Instagram is not a fad. The platform boasts some of the greatest levels of user engagement, which increases brand loyalty and revenue. Recently, buying and selling has been made a lot easier on the platform, especially with the new tool that allows you to make your post shoppable.  However, with such improvements, many brands and […]

The key to success for any social media campaign is understanding the audience you’re trying to reach. This can be a challenge because there are so many people, who have their own preferences and interests. Four things that impact a successful social media marketing strategy, are the benefits of using social media advertising, the best […]