The competitive nature of web hosting technology markets has led to the development of choice in a market, rather than any one technology dominating proceedings. For example, internet quality monitors W3 publish a rolling update of the most utilized languages in web hosting. Up to 79% are dominated by PHP, provided by old-school hosts like Bluehost and iPage. However, web hosting providers deploying alternative technologies, such as service providers including JavaPipe, are providing alternatives that are eating at what was previously an unassailable market lead for PHP. Identifying which language will be best for the performance of a web page will be key for maintaining growth.
Due in part to impetus from Google and similar search engines, security has become an important factor for many web hosts. As a result, security analysts WeLiveSecurity estimate that 50% of all web traffic comes via HTTPS, a hugely increased figure on previous years; under 10% was the figure for early 2016. While this is all round good news, choosing a web host that values security can have a net benefit on your website growth. Security is becoming an increasing priority for web users, and reflecting this concern will bring benefits.
Environmentalism is high on the agenda of many everyday people, and that is reflected in their consumerism. According to Eco Watch, 56% of people have stopped buying from brands they consider to be environmentally unethical. This extends into the digital sector. Increasingly, web hosting companies are providing ‘green’ solutions, whether that be through utilizing renewable energy, contributing to local environmental initiatives, or through minimizing energy usage. As yet another choice to consider, picking high-tech but responsible technology will help to boost the reputation and impact of your web page.
Web hosting was once simple, but the range of technologies, security plans and environmental options mean choosing the right host is worth spending time on. This isn’t just for your own well being; evidence shows businesses and web pages can benefit. All it takes is making the right choice.