As you start to grow your business, you’ll discover that traditional advertising methods aren’t cutting it anymore. You need to expand your reach to the world of social media.
But with Facebook on the decline, where are you supposed to go to find people?
Two of the top social media apps at the moment are TikTok and Instagram. Because of the visual format, these apps are easy to browse and engaging for viewers. When it comes to TikTok vs Instagram, where should you focus your marketing efforts?
Keep reading to learn all about it.
What’s Your Target Age Demographic?
Have you already done some market research to find your target audience? If so, you’re on the right track. Which age demographics are you aiming for?
Both TikTok and Instagram are popular among younger people. Almost 70% of Instagram’s users are aged 35 or younger, so you’ll be targeting millennials and gen Z. Similarly, 80% of TikTok users are in this demographic, but 60% of them are under the age of 24.
So what does this mean?
If you’re targeting young people, both of these apps are a good choice. If you want to focus your efforts on Gen Z, you should opt for TikTok.
If you happen to want an older audience, Instagram has a higher percentage of people over the age of 35, but you may be better off re-routing to Facebook.
What’s Your Ideal Advertising Format?
Both of these apps are visual-based, but which is right for you?
Over 90% of marketers say that video advertising is a key part of any successful marketing strategy. The short-form video options on both apps are great for quick attention spans.
That said, if you’re only choosing one, you might want to focus on Instagram. Instagram allows you to use still images, live videos, short videos (through the Reels function), and long videos (through IGTV).
If having a variety of formats is important to you, Instagram is the better choice. If you prefer sticking with short and viral video content, TikTok may be a better place to start.
What’s Your Product?
Let’s face it: not all products and services are made for every app. How well does your product fit into the demographic and format of TikTok or Instagram marketing?
Millennials and Gen Z-ers don’t like being blatantly marketed to. This means that some products and services that need a more obvious marketing approach won’t work with conventional social media marketing unless you’re very creative.
For example, trying to market something fun and interesting, like candy, a toy, or a game may work well on TikTok. Tax software? You won’t get many TikTok followers.
Before you choose which platform you want to commit your time to, consider how creative you’re willing to be and whether or not your product works well in an engaging video format for TikTok marketing.
If you need a more traditional marketing approach, Instagram is better.
TikTok vs Instagram: Which Will You Choose?
When you’re trying to develop a comprehensive social media strategy, it’s best to cover as much ground as possible. That said, our time is finite, so you may have to choose one.
Keep your target age demographic and ideal advertising style in mind when you make your decision. Either way, you can’t go wrong.