Today, there are so many different online marketing strategies that business owners can leverage to grow their brand awareness, increase traffic to their website, and ultimately convert as many of those clicks into customers as possible. And while they all vary so differently, there’s one thing that they each have in common…
That’s it. Consistency. Yes, there’s a lot of overlap in digital marketing and all of them require a lot of things like:
- Knowing your audience.
- Leveraging the right tools.
- Data analytics.
- And so on…
But the big one that we want to talk about today is consistency. Here’s why…
Effective digital marketing bound for long-term business success is all about showing up, being on time, and maintaining consistency.
For example, if you were to post twice a week on Facebook, then once again the next week, then not bother at all for two weeks, and then come back and post every day only to drop off again…you wouldn’t have much success.
- In order to successfully build and monetise an audience via social media marketing, you need to show up on set days and at set times and continue to post like clockwork.
- The same applies for email marketing; you should send out a weekly Newsletter for example, regularly.
- SEO? You need to keep posting awesome content, building high-value links, and optimising your website accordingly.
- Video marketing? You can’t create one video and then drop off the face of the earth; you need to keep going.
Consistency, and showing up, is critical in every single digital marketing method and we challenge you to prove us otherwise.
But it’s not just consistency of presence, but also consistency of quality as well. It’s all very well posting every single day on LinkedIn if the quality of your content is crap.
In order to succeed, you need to post content consistently and with a consistent quality.
If you continue to produce high-quality content and never falter, you’ll be on to a winner.
You may have noticed a consistent message in this article: consistency.
Well, it’s not just showing up consistently and delivering consistent quality that matters; you also need to maintain a consistent brand-voice.
Are all of your posts written and designed in-line with your brand? Are you using the same shapes and colours and font? Are you writing in the same language? Are you recognisably you?!
If you fail to maintain consistency in your branding, your overall digital marketing success will suffer for it.
That’s it! That’s the one thing that every single digital marketing strategy needs to thrive: The C word!
Of course, being able to maintain such a high level of consistency across all of your digital marketing channels is so much easier said than done. You already have a million-and-one things to worry about as a business owner so it may well be worth outsourcing your requirements to a digital marketing agency in Dubai instead.
That way, you can enjoy consistent results without having to sacrifice too much of your precious time in the process.
ALL TOGETHER NOW!