Among the many things you could do to improve the rank of your website, link building is one and the most significant among them. Though link building has been there for years, if not decades, it keeps changing due to changes in the algorithm of Search Engines. We have discussed a few of the best link building methods that would work in your favor in 2019.
Relying on user reviews and testimonials is one of the most credible link building strategies of 2022. The key is to identify the target audience and the right type of business to pitch your review. Be honest and focus on the positives. Most businesses would be ready to post honest experience-based reviews. This also opens an opportunity to get good quality backlinks to your website.
There are two ways to do this. One is to get a popular blogger or a trusted expert in the field to write a guest post on your website. This can help earn your audience’s trust. The other way to use guest blogging is to grab an opportunity to post a good quality blog on a credible website or blog. This can fetch links to your website from that authority site. It also helps you grab the attention of the potential audience.
Private Blog Networks
This is the most complex item featured on this list, PBN’s are often deemed as incredibly risky but when done well they are low-risk. This is a great way to have control over your backlinks and build powerful backlinks that will last. There are heaps of resources around to help you build your network, for example Private Blog Network has some great information to get started.
As the name indicates, link roundups are articles where there is a roundup of the best or the most popular businesses/people in a niche. This could be a weekly, daily or even a monthly roundup. There are several high traffic sites that do these roundups. Look for them and get your blog post listed in these roundups to improve your traffic as well as backlinks.
Broken link building
This is an old but win-win strategy like the testimonial method. Here you need to look for broken or missing links on other websites. Remember that most of the high authority sites and the popular ones might do periodic checks on their links, so, look for smaller websites in your niche. There are plenty of online tools and browser extensions that you can use to look for broken links. Find such links and notify the website owner. They would promptly respond to this and they would be glad to add a relevant replacement link in the place of the broken one. This is where your website link would go.
Reclamation of links
There are cases where other websites or businesses might mention your website/business but then miss the link to your website. Every link you lose counts. A simple search for your business name can give you the list of places that mention your website/business. If you do not find relevant links on them you can get in touch with the blog or website owner to add the link. Each such reclaimed link can have a good improvement in your link building strategy.
Besides the above-mentioned methods, the other most popular tricks that website owners could use in the year 2019 are influencer based link building and internal link building both of which would be worth researching.