If you are operating a business, you know the power social media has on your brand, and the potential it has to boost your business immensely. All social media sites such as Instagram, Pinterest Video Downloader , Facebook and Twitter have an audience numbering in the millions (some even billions), and their daily users are hundreds of millions. The only problem is – not many businesses know how exactly they can harness this audience and convert them into customers.
The main issue with social media sites and businesses is the amount of energy and resources it takes to maintain and grow them – it is never easy. You might be tempted to boost your engagement by using services like IG auto likes that increase your engagement for each post you make on Instagram, but this method does not always work for everyone.
The most effective way to increase your business growth is
to know the most common mistakes you are unknowingly making on your attempts at
growing your social media customer base. You do not want to embarrass your
company and your efforts at growing your social media audience. Read on to find
out about these mistakes.
Being too pushy in your marketing approach
As much as social media is effective in marketing your brand, its basic purpose is not to market brands and act as advertising medium – it is to help you connect to others. Regardless of the service or product you offer, you will become very irritating to your target audience if you are only going to be making sales pitches all the time, and they will eventually go somewhere else.
When someone decides to follow you, they are interested in
the benefits or products you offer. However, you must give them reasons to
stay, and the only way you can do that is through cultivating relationships
with them. After all, anyone would be annoyed by a business that is always
bragging 24/7, or forcing them to buy something through shoving constant
messages in their face. Avoid doing this mistake.
Too much posting
You might have the most interesting content in the world, even when compared to your competitors, and that is a good thing. However, life is all about balance – even in marketing. Whether you have a lot of interesting content or you do not, you must remember that too much posting is a big mistake you need to stay away from – and this rule works for all social media platforms.
The thing is, human beings do not want overexposure. Flooding your audience with too much content is overexposing them to information, and most of the time, they do not even want it. This ends up annoying and irritating them, and they decide to walk away.
What should you do though? The best solution is to give you your information in measured doses, and always do your best to present it in interesting ways while staying truthful. the more you post the same content type for a long time, or posting something your users can find anywhere else, will risk them getting bored and looking to other businesses that present their content in interesting ways.
For instance, youcan play around with visual material, post
jokes and wordplay, post videos at times, share user generated content, and so
Lack of activity
This is the opposite problem to posting too much, and it is unfortunately a common mistake many businesses make. When there is no further input from you, the audience will quickly get bored and move on from you – even if you posted content earlier.
Always remember that people will never engage with your brand, unless you do your best to engage them actively. While you might not be in a position to afford a social media manager because your company is small scale, you still need to set aside time to devote to your marketing efforts on social media. For the world of today that is mainly digital, this is a requirement of success – in fact, you cannot expect to succeed when you are not using this medium.
The good news is that it is not difficult to achieve this. For
instance, one effective way of doing this is joining the most popular hashtags
and contributing your posts to the conversation. You can also make interesting
videos, or use Twitter insights to generate conversations. You can also utilize
user generated content from people that already follow you, and this guarantees
they enjoy it as well.
Poor customer service
While the posting of photos on Pinterest or comments on Twitter or Facebook is great, this will hardly be appreciated in the minds of your customers. If you fail to respond to the enquiries of your followers though, you will be in greater trouble in the long term.
That behavior makes them feel like you do not value them, or are just ignoring them. Nothing feels worse than trying to talk to someone yet you are feeling like you are talking to a wall, even you will want nothing to do with them afterwards. In the same way, the customer might feel very dissatisfied with the service or product you offered, and write a bad review in response.
That one post may not seem like much – but it can quickly become viral, spread throughout the internet, and damage the reputation of your business. However, when you take the time to answer the questions from your customers, they will feel like you respect them. This makes them have greater investment in your business, and they will recommend you to their friends and family.
Ignoring the customer
This is similar to failing to address enquiries from customers. Communication is always two-way, so make sure to always interact with them at all chances you get, regardless of whether they ask you anything or not.
For instance, retweet people’s posts, like your follower’s posts, talk to them, start conversations, and so on – anything to make them feel more involved.
Social media is clearly not an easy field to grow, but it can reap massive benefits for you when you use it correctly. It will help build relationships, while promoting your brand more effectively than what traditional media can.