Ever wondered how your domain measures up? Domain Authority (DA) is a number (metric) that show your website’s authority. Higher authority means better chances of ranking higher in a search engine page result, which means more organic traffic.
Moz is the developer of domain authority while other companies also created similar metrics that rank domains according to several factors and provide them with rating ranging from 0 to 100. Here are a couple of ways you can utilize to improve your site’s domain authority.
Publish Detailed, Long-Form Content
You want people linking to your content to raise your domain authority. All the content that gets linked to your website should be detailed and well-researched.Definitive guides, case studies, and tutorials are examples of content that gets linked to by high authority websites.Therefore, focus on publishing those kinds of articles.
Create Top List Posts
This type of post lists the top players in a specific area. A couple of examples include:
- Top 10 domain registration websites in Singapore
- Top 5 fitness blogs to follow in (year)
- Top 7 restaurants with the best pasta
The no-so-secret key to top lists posts is none other than the number in the title. People enjoy seeing that they were ranked. After your article is live, contact the experts/gurus/ celebrities that you listed and inform them that they were mentioned.
Some of them will either post a link to your article on their website or even share your article on their social media channel. Either way, this will raise your domain authority.
Create Expert Roundup Posts
Expert Roundup posts have the same principle as ‘Top List’ posts. People enjoy seeing themselves ranked with the field’s top players. This is human nature – and they want other people to know about it.
Consequently, they’ll link to your Expert Roundup on their website or even share it on social media. Either way, this will lead to improvement of your domain authority.
HARO guest blog
This is sometimes called ‘micro guest blogging’ since you’ll be writing content for other websites.The difference here is that it’s a fraction of the effort (100-200 words compared to 1000-2000 words). Also,the publishers come looking for you unlike with guest blogging where it’s the other way around)
Simply visit HARO and sign up to become a reporter. You’ll receive an email notification around three times a day, showing websites that want contributors.
Boost your website’s speed
Google has been rewarding sites that load in less than 1 second since the July 2018 Speed Update.This is a good way to boost your domain authority as well.Page loading time affects user experience. This means that if your page is slow to load, your potential customer will click back to the search results. As you know, better user experience leads to higher domain authority.
Buy an aged domain
Why start at zero when you can buy a domain that already has domain authority. A successful domain registration of an aged domain with good DA can save you around 6 to 12 months. Another strategy is to purchase an aged domain and redirect it at your brand-new domain. The new domain will adapt the domain authority of the aged domain.
That’s it! This list will get you started on improving your domain authority. Don’t forget to do a lot of research by consulting experts and reading up the latest technology to execute your plans the right way.