Now that we all know who has the Iron Throne, you might feel a little lost. After all, without Game of Thrones, there’s a lot less drama and violence and entertainment to look forward to on TV every season. Still, in eight seasons we learned a lot from Game of Thrones.
What you might not realize is that we can apply a lot of those lessons to content marketing. Are you ready to explode your content marketing and set up your own throne of brand dominance and success? If so, take a look at these powerful content marketing hints.
You’ve Got to Know Your Goals
Everyone in Game of Thrones was focused on a single goal – claiming the throne and keeping others away. Of course, they weren’t all successful. The same is true in content marketing.
The difference is that instead of the Iron Throne, you and your competitors are focused on a different holy grail – the first page of Google. After all, 71% of clicks go to the results on the first page of Google. You don’t want to be on page two or later.
In the same way that having written life goals makes you much more likely to achieve them, writing down your content marketing goals is essential as well. Make sure everyone on your team has their eyes on the prize.
Understand It’s a Battle – and You’re Armed
Jon Snow knew that the Iron Throne would not be won without a battle. So did Daenerys. They both prepared over a long period of time to win that battle. They knew the weapons they had and they honed them.
In content marketing, you’re constantly battling for attention. It’s tough, since you have only eight seconds to catch someone’s eye and keep it. The good news is that you’re not without weapons of your own.
In content marketing, the armaments are blogging and social media. These are the ways that you are able to create, host, and promote your content. You also have tips and tricks to make your posts more appealing, such as using lists and creating clickable headlines.
Hone your weapons, keep them ready, and be prepared to fight!
You Can Keep Folks Guessing
A White Walker could appear at any time, and you were never really sure if they would show up. This kept the residents of Westeros on edge since these bad guys had the ability to destroy almost everyone they came across.
You can keep folks guessing in a much more positive way with your content marketing. When you switch things up, you keep it interesting which helps you keep your audience engaged. Instead of yet another numbered list, try a “how to” article or a data-based research piece.
You can also use emotional terms in your headlines to help pique interest or ask a question that they have to read to answer. When you keep your content varied, folks will never get bored. You’ll be able to engage your audience and help them understand why you’re the best provider of your product or service.
Is content creation tough to keep up with given all your other responsibilities? Don’t worry. You can get help with expert quality SEO services to create and target your content perfectly.
Create Insightful Personalized Content
Bran was able to understand a great deal about the past and why people did what they did with the help of the three-eyed raven. That insight was incredibly helpful when it came to healing old wounds and setting future strategy.
You may not have a raven of your own, but there are great ways to create insightful personalize content. Take the time to really understand your target audience. Go far beyond gender and age and look at motivations, desires, and the real problems people face.
How do you find this out? Simply look at people’s comments! From reviews to highly rated posts on social media, take a look at your competitors’ products and services. How do the customers talk about them? How do they discuss the problems they have and how they found relief?
Use that language yourself in your marketing. When you do, you’ll be connecting to your audience in a very personalized way. People will see your messages and wonder, “How did they know?” And because they see that you understand, they’ll be more likely to purchase from you.
Now that you’ve seen these hints, do you feel better prepared to move forward with powerful content marketing? After all, there’s a throne that’s up for grabs. You want to make sure that you are sitting there rather than your competitors.
If you focus on your goals, hone your weapons for battle, keep folks guessing and create insightful and personalized content, your campaign will be irresistible. Be ready for your brand empire to grow!