More companies are utilizing blogs as an effective content marketing technique as consumers have learned to rely on them as a reliable source of authentic internet information. Businesses that regularly produce blog content appear respectable, so those who include blogs in their content marketing mix generate 67 percent more leads than those who don’t.
Kinex Media says, “Blogging can boost the SEO of your website. By blogging, you can raise your site’s position in search engine results pages (SERPs) and increase organic traffic over time.”
You might want to start blogging immediately now that you know the critical advantages of doing so for your company.
- How do you begin?
- How do you select your topics and publishing schedule?
- How exactly does one include a WordPress blog in a website?
These queries will be addressed in this post.
You can follow the instructions below to establish a high-quality blog using the WordPress content management system (CMS).
1 . Create an account and select an identity
Building a new blog begins with creating an account on WordPress.com.
Go to WordPress.com and click Get Started to register for a new account. The process takes three minutes.
You’ll need to enter your username, password, and email address (keep your password safe so you can be notified when new readers join your blog).
Additionally, you may always use the free WordPress.com subdomain and the free site option if you’re not ready to choose a custom domain name or a plan.
It’s crucial to pick a name for your blog since it informs readers about it before reading a single post.
Once you have chosen the ideal name, click on Settings and change it to your Site Title.
You can also provide a catchy Tagline!
You can register your domain name, such as myawesomeblog.com, but once you sign up, you already have a website address like myawesomeblog.wordpress.com.
With any WordPress.com service, the first year of your domain is free!
2. Write Your First Post
It’s time to exercise your writing muscles now!
To begin writing your first public statement, go to Posts on your dashboard and select Add New Post.
Tell readers about yourself and what your blog will be about, and invite them to join you on this new adventure in your post.
3. Show Off Your Posts
After publishing your first post, you should consider how to organize your blog’s writing.
Hello, block of “Blog Posts”!
You will use this on your site’s various pages to display your posts.
You might use a lovely grid layout to present all of your posts on the front page of your website.
Then, you may make specific pages for certain post categories, such as a Desserts page that only displays articles with the Desserts category, for example.
The Blog Posts block can be used for everything.
4. Create a navigation menu
The collection of links you see at the top of a website that readers can use to navigate your site is known as the navigation menu.
You can include connections to other websites and your pages (such as Home, About, and Contact), categories, and specific posts.
Start by adding a Navigation block in the Editor section of Appearance.
5. Get Your First Followers
How can you persuade people to read your blog now that it is published for the world to see?
First, use the Subscription Form block to add a noticeable follow button to any page, post, sidebar, or footer.