Internet Marketing or Digital Marketing are the most common words in today’s world. The question, “Where do you spend the most time during the day?” has only one answer “On the Internet”. This answer is not given by a single person but by a vast audience who are spending hours using internet on a daily basis.
Enter the world of digital marketing where everything is done online. And for that, you need a website to promote and sell your products.
In this era No Website = No Business = No Identity. There are many gigantic Ecommerce companies like Amazon, Myntra, Flipcart etc. whose whole business is done on websites. Hence having a website is important, but making a successful website depends on many factors which need to be taken into consideration. In this article, we will discuss some benefits of web design for your business.
Let’s have a view at some of the technical points which need to be implemented in designing and developing your website for making it more desirable and best in SEO rankings.
Some Technical Factors:
While designing your website, security factors should also be incorporated for gaining customer trust. SSL certificate is an online security measure which can be installed in less than 15 minutes.
Customers will never prefer or trust a risky website with their sensitive information. Install SSL certificate for the safety and security of your website. SSL (Secured Socket Layers) certificate encrypts all the confidential data which saves it from being misused by hackers.
There are many types of global SSL certs with varied features. Wildcard SSL Certificate secures all the domains and multiple sub-domains in one certificate. Select the one which is best for your business and assure the customers about the safety of their data by installing this certificate.
Google considers customer’s trust utmost priority and hence SSL certs are one of the factors which increase SEO rankings.
CMS (Content Management System) is the backbone of a website. There are many CMS available in the market which makes the website creation an easy process. Some of the best CMS of 2019 are Magento, WordPress, Joomla, Drupal etc.
Select the best CMS which meets your business requirements. Nowadays CMS allows you to design creative websites by indexing content, formatting text and visuals and many more things. A few years back, you needed web developers with technical knowledge for creating websites. But now with CMS, website creation has not only become simple for non-technical guys to create it, but it also offers many customisation options for a unique site creation. In short, CMS is the foundation stone of a website.
Responsive & Clean Web Design
A responsive web design is the one which fits all the above devices shown in the picture. Since the mobile internet usage % is growing high day by day, the need for a responsive web design is in demand.
Previously businesses used to have 2 different websites for computers and mobiles. But with responsive web designs being introduced, now businesses do not need to duplicate their sites. Even CMS are available with responsive design themes and templates for easy site updates and maintenance.
Neat and clean design whose colours and designs match your company’s brand is more appealing to customers. Customers compare the design image with the brand image and hence it helps to grow business.
Like multiple device compatibility, multiple browser compatibility is equally important. Since different people use different browsers like Internet Explorer, Firefox, Chrome etc. it is important that your website is compatible will all browsers.
Your site needs to be user-friendly, so that even a layman can browse smoothly. If a customer finds difficulty in browsing the pages of your website, he is more likely to go for other similar sites. This may result in loss of your business. Hence a user-friendly site becomes a priority. The more easily the customer can surf through your site, the more they may repeatedly return back to your site.
Making your site user-friendly only will not work; you need to ensure that it is mobile friendly also. That’s the reason websites with responsive designs are in demand.
As per https://developers.google.com/search/mobile-sites/mobile-first-indexing, Mobile-First Indexing has been set as default for all new sites by Google keeping this factor in consideration. Google uses the mobile version of sites for ranking purposes.
Appropriate CTA Buttons
CTA (Call to Action) Buttons are called guidance buttons also. They guide the users who navigate through your site step by step towards your goal.
You cannot put CTA buttons randomly. They need to be put in the best places; so that the users are easily be guided for the next step in your site and here web developers come in picture. These web experts know the best place for these buttons. The best colour mostly used in CTA buttons is green. Hire these experts for the best results.
While developing your site, never overlook the speed aspect. Page Loading Speed of a site shows how fast the website responds to requests.
The loading time decides whether the user stays on the page or moves to another site. If the site takes a bit longer to respond, your business is at a risk of losing clients which is not a good sign. Hence it is very important that the site is not loaded with heavy images and responds in a couple of seconds.
Google has incorporated Site Speed as a ranking factor which will force businesses to check their site speed time on a regular basis. As per marketingdive.com, almost 53% mobile users leave sites, who’s loading time is more than 3 seconds.
Content is Important
Content educates the customers about your company. While designing and developing your website, it is important to write appropriate and qualitative content which showcases the company’s brand image. There are many professional copywriters who can help your site with content that creates leads and drives traffic to your site. Writer Access is one of them.
Your content should be written while keeping your target audience in mind, their expectations, queries etc. This helps customers to connect with your company website as they have all what they are looking for. This helps in increasing network traffic to your site and boosting business.
Relevant content about the products with proper keywords will help you to get better SEO rankings in search criteria too.
These are some of the crucial factors which need to be taken care of during web designing and web development. Be it Ecommerce business or B2B, these technicalities are useful for the development of any website. Incorporate them while designing your site and see your website, web traffic and company soar to the top. Cheers!!