You already know that if know one knows about your products and services you would not make any money. However, do you know exactly what social media analytics metrics can increase brand awareness?
Six Primary Social Media Analytics Components
To maximize your branding power, your company needs as multi-faceted of a social media report as possible. Recommended social media analytics solutions usually consist of several components. However, they also will reveal information about how your profits most originate.
1. Unique brand mentions
Also known as “volume,” one example of this is how Facebook counts the number of people who have mentioned your brand. However, this calculation also includes the unique counts of targeted traffic that has shared your promotional content over time. The context in which your company name, products and services are talked about may also be included in this data set.
2. Measurement of audience reach
This social media analytics calculation is more than just about the number of people who have viewed, liked or retweeted your posts. It also is more than about the number of people who have left comments on the content you display. Reach determines the percentage of a possible audience that has responded in some way to your social media posts.
3. Overall engagement analysis
For the most comprehensive study of your social media pages, you need insight on all your engagements. This includes likes, shares, replies and conversations pertaining to your brand, products and services. It also usually includes the reactions your customers have when you post on specific topics. Likewise, it may show you which hashtags on your page are currently trending.
4. In-depth hashtag reporting
In addition to general gathering of hashtag information, you also might want more detailed hashtag information. For instance, some keywords may only be popular temporarily or only on some networks. Other topic phrases might be of higher interest during certain seasons or times of the year such as during the holidays.
5. Influence on audience
When it comes to attracting more people to your social media pages, it requires more than just an audience. The quality of your audience matters, meaning, they have to be interested in your products and services if you want to increase your ROI. Social media analytics can show you how much influence on your viewers your online posts have.
6. Click and conversion rates
Increased numbers of clicks means improved chances to land new sales. This social media reporting data set explores beyond how many people have visited your site from your social media page. In addition, it reveals how many of those leads have turned into conversions.
How to Apply Social Report Data
You can use information about your audience to improve your sponsored posts and ads. It also can help you reduce wasted promotional spend by increasing engagement on organic posts. Netbase usually provides social media analytics tools you can use in real time and for observing past engagements.