Content creation is at the helm of any digital marketing strategy for a business. However, maintaining relevance is a tedious task. It requires constant content updates to retain or increase your engagement and grow your audience. As such, you have limited time to fulfill other duties to market your business.
Transcription lets you create new content, maintaining a steady flow of it without needing more time than what’s available. This growth is possible through content repurposing using transcription services. It eliminates the need to start from scratch, letting you generate new content from the existing ones.
Content Repurposing With Transcripts
Content transcripts are crucial in making your creations more accessible, improving your search engine optimization (SEO), and facilitating the process of referring back to your content. They also enable quick and easy content repurposing.
The primary goal of content marketing is boosting brand awareness and increasing your return on investment (ROI). As a creator, you employ amplification strategies by promoting your content on multiple digital channels. Repurposing content using transcription allows you to recycle your work while adding value to existing material that you can promote on various platforms. Here are some of the ways you can repurpose content using transcription services.
Transcribe Your Videos Into Blog Posts
Meeting your weekly or monthly blog post target as a digital marketer is a demanding task. Whether a beginner or professional, you always feel like you should be doing more. Transcribing your videos into text is a great way to create outlines of your blog post. As a result, you have a higher chance of hitting your weekly or monthly targets.
Furthermore, converting your videos into blog posts gives your audience alternative ways to access your content. Therefore, it gives you more accessibility. The transcribed content is more digestible than the closed captioning that most digital media use. Nonetheless, you should include detailed examples and appropriate visuals to support your blog posts.
Create Lead Magnets
Repurpose video or podcast episodes that you believe could make compelling list-building content. Hire a professional transcriber by clicking https://gotranscript.com/transcription-services/speech-transcription to convert your material into text. Unlike automated transcription, GoTranscript uses human professionals that understand language nuances, giving life to your list-building PDF. Therefore, you can create exceptional and compelling content that draws the audience to your platform.
The contents of the lead magnets must resonate with your audience’s preference. Format the material with a unique angle to generate new leads and increase conversion rates. Some formats you can use are e-books, whitepapers, checklists, case studies, infographics, and cheat sheets.
Turn Your Transcripts Into Social Media Posts
Digital media content is valuable, whether in the form of videos, podcasts, or interviews. Instead of leaving it all on a single platform where interest in them decreases, you can repurpose them into social media posts. Transcription lets you create graphics or insightful clips that you can share on social media. It allows you to develop relevant captions to these posts that can help drive traffic to your website, generate leads, or enhance your brand image.
Moreover, turning your transcripts into social media posts creates incredible teasers and snippets to pull your audience onto your website. You can share highlights of your videos or podcast episodes on social media to persuade the audience to watch the complete versions by clicking a link leading to your site.
Transform Podcasts Into Videos and Blog Posts
A large number of audiences prefer a specific type of media over others. Therefore, employing a multimedia strategy ensures you reach a wide range of audiences. Transcription services can transform your podcasts into videos or articles you can share on various media platforms. Therefore, you open up your content to a broader user base.
Create appealing and appropriate visuals from your podcast and share them on platforms like YouTube. Conduct research to find highly engaging content on such streaming sites to ensure you are on the right track. You can also find ideas online on which visuals your audience prefers. Additionally, you can turn your podcasts into articles using transcription services and post them on your blog.
Fulfilling your audience’s demand for updated content can be painstaking and time-consuming. Transcription services help by repurposing your existing content into other forms, including social media and blog posts. Therefore, you don’t need to spend the time you don’t have to create new content from scratch; you recycle the existing material while adding value. This way, you can satisfy the growing demand and reach a wider audience.