As much as 67 percent of all B2B businesses are using Twitter as a digital tool, according to Oberlo. This number is very encouraging since most have probably written Twitter off. Instagram and Facebook seem to have all the spotlight when it comes to social media.
However, everything seems to be quite different. 67 percent is not something you can laugh at. But the real question is whether these businesses are using their Twitter page effectively.
Twitter marketing is not something that you can take lightly, and there are plenty of ways to improve your campaign. If you feel like you are not getting enough from this social media platform, this article should solve your problems. Thus, make sure to continue reading.
Identify and Engage with Influencers
Working with influencers is the best and fastest way to make yourself stand out from the rest in social media. Twitter is no exception in this. The top of the lot has millions of followers, though getting noticed by them is quite difficult.
It does not really matter what kind of niche you are in. It is possible to find influencers using tools like BuzzStream and FollowerWonk.
When you identify them, start by leaving relevant comments on their tweets, retweet them, and so on. If you plan to work with them in the future, it will be much easier to establish a relationship if you get yourself noticed first.
Get Attention from Potential Prospects
B2B marketers can use Twitter as another channel for communicating with potential prospects. First, you will have to decide whether you want to appeal to a single entity or masses.
Once you know what you want, start working on content and make sure that it stays relevant and personalized to each prospect on an individual level.
Answer People’s Questions
Twitter is a great substitute for customer support. People tend to ask a lot of questions on social media, and you can answer them immediately via a quick reply.
Customers appreciate such responses a lot and are more likely to continue using your services rather than someone who does not bother to put in the effort.
Brand Awareness and Loyalty to the People
If you can keep up with posting interesting tweets that shed new light on your brand, and continue answering to everyone who has questions, your name will rise to stardom.
Other businesses will also appreciate any incentive from your side. Become proactive and start retweeting their posts. Show them that you are interested to continue with cooperation. Building a positive reputation takes years. You should not let your work go to waste.
Understand Your Audience
Twitter can help you massively if you want to learn more about your audience’s behavior. Keep track of what is happening on your Twitter profile as well as other social media accounts.
Twitter Analytics is also an excellent tool to provide you with data. The bottom line is that your information depends on the amount of time you spend collecting it. Only you can decide how much you want to understand.
Learn from Competition
There should be a few businesses who share the same goals as you. But perhaps they had a head start and are in a better spot than you? If that is the case, you can look through their Twitter history and learn what made them reach this point.
Show Some Personality
Twitter is relatively casual. After all, there is a character limit, which leaves little room for uncreative type. Short and funny slogans could be the key to help you stand out from the rest.
First and foremost, Twitter should be another channel where you focus on promoting your products or services. The number of followers should grow with every passing day, and the more you have, the better your chances are of gaining profits.
Drive Traffic to Your Website
Social media is a great source to drive traffic to your website. It should be a no-brainer that you have to share every article you post on every channel that you have.
Organizing a contest is another great method to improve your standings. Everybody loves free stuff, and you can certainly expect a lot of engagement on tweets that are offering free prizes or discounts to your services.
All in all, Twitter remains to be a powerful marketing tool for both regular and B2B marketers. If you feel like you are not getting enough from your current account, then things should become better after you have read this article. And as long as you continue to stick with these techniques, you are bound to achieve your goal.