Our world has many complicated sets of networks, enabling countless activities that take place every day. These networks or links are essential for us to maintain good health. A person or a firm that has exceptional networking skills enjoy unbeatable success irrespective of other factors.
These links also demand worthy consideration when step into the world of digital marketing. Branding has become an inevitable need in today’s fast-paced world. Companies are striving for innovative and attention-grabbing ideas to create an identity worldwide. Many technologies, thus, enter the digital marketing industry to meet the need of the time. People are extensively busy and can’t afford to explore the websites to get their desired information.
Google and other search engines have created criteria to rank the websites and give people the best of the niche in question. The SEO concept follows content optimization, keyword selection, traffic generation, backlinks, and a few more terminologies. All these building blocks are in the limelight for digital marketing agencies. The success gets gauged by the visibility of your page on the search engines. If you manage to get at the top of the first page whenever a relevant keyword appears in the search bar, your boat sailed!
Among all, one tricky factor that holds room for a slip for new marketers is backlink. Digital marketing experts and originators recommend SEO specialists to check backlinks as they are the prime factor in improving a website’s traffic. Since it’s all about the number of people directly or indirectly visiting your page.
FOR SEO NOOBS:
WHAT IS WEB TRAFFIC?
The data collected when a web user approaches your site constitutes web traffic. Call it visits or sessions; they are determining factors of your page’s popularity. How effective are your digital marketing strategies, and what does it lack? Many comprehensive methods got introduced to measure the traffic. Unlike the ones we get on roads, web traffic remains high in-demand.
QUESTIONS CONCERNING WEB TRAFFIC:
- The time spent by the visitor on your web page
- Emphasizing the quantity of right audience over a broad audience
- Manage a high conversion rate
- The resources invested to achieve a marketing goal
WHAT ARE BACKLINKS?
If you had confusion regarding the different terms of inbounds links, incoming links, or one-way links, remember that they all refer to one word, i.e., backlink. It is a bridging factor between two web pages but only in a single direction, called one-way links. They are the votes as regarded by Google and other engines for a page. In short, these votes tell about the value, credibility, and usefulness of any content.
USING BACKLINKS FOR TRAFFIC GENERATION:
- GUEST POSTS
Guest posting is the concept of inviting another website to your web by having this page submit guest posts on their sites. As the name suggests, the incoming guest post will bring its hard-earned visitors to our page—a win-win strategy for both parties. Your website will get target a substantial audience pool.
SUFFICIENT QUANTITY OF LINKS
Links are an imperative factor for determining how search engines like Google rate websites in their rankings. If your website manages to get authoritative links, your page will be a significant vote of confidence.
- USE BROKEN LINK BUILDING METHOD
It is the most effective way of getting backlinks for the website. You may begin by reporting to the webmaster about a broken link. Second, get in touch with other websites to replace that link for you. The reporting of broken links will serve your favor as you dig out a broken link for the webmaster. It will ultimately uplift the chances of getting back the backlinks to your page.
- VIA INFO-GRAPHICS
Were you in search of quality backlinks? Was reaching web traffic your most important goal for months? If yes, why haven’t you come across the idea of utilizing info-graphics yet? The demand for visual presentation of data and information is evergreen. Consequently, with the increasing emphasis on creating compelling content — info-graphics gained hype.
Tips to select:
- Must have a captivating and unique story for the readers
- Select trending and hot topics
- Use data analytics to see what peoples’ interest and current demand
- Calculate your profitability gained per link via info-graphics
- OFFER YOUR WEB PAGE’S CONTENT
To help them build content for their followers, bloggers, and copywriters everywhere, search for tools and connections. Consider offering your posts as a resource for them in the future by using any of the websites from the list you produce for guest blogging. Searching for link roundups is another excellent way to find more bloggers to share your content with. Reach them, cite their latest linking roundups, and include an upcoming post with your content as a link.
CAUTION WHILE USING BACKLINKS!
- Getting linked to a site with a bad reputation
- Never trade on backlinks.
- Never ignore the PR factor.
- Never ignore niche compatibility.
- Never get excess amounts of links at a time.
- Never use comprehensive side links.
Whenever you see a long line queued in front of a store, you automatically grasp the idea of a hot-selling item. Similarly, a website will get high regard if it manages to secure a huge count of visitors.
There will be many opportunities to do so. Yet, not all are worthy of your hard-earned investment. Backlinks, on the whole, give an all-in-all solution for traffic generation for SEO savvy firms and marketing agencies.