Local SEO requires a lot of time and dedication, so you can figure out the most important elements of the strategy. You need to work with local marketing experts if you want a successful website that ranks higher on SERPs. We are sure you have a lot going on with your business. Finding time to learn search engine optimization techniques can be costly and time-consuming. Maybe you think about hiring an in-house team to handle the local SEO audit and strategy.
Surely, that’s a costly thing to do, knowing that you will have to go through the recruitment process and lose precious minutes that can make a difference. Fortunately, there are many high-quality local SEO experts in New York City. They are specialized in helping small businesses get found online by their local audience. Even better, they can focus on smaller areas or neighborhoods, bringing the local SEO game to a pretty high level.
If your business is based on Long Island and you target the people who live there, a long island seo consultant is exactly what you need. You can work with an individual or hire an agency to help you with localized optimization.
But, how do you find these people? How to determine who is worth hiring?
Let’s see what you can do:
1. Get Familiar With the Preferred Agency or Consultant
Start your searching process by exploring the local market. Companies and agencies in Long Island can be a good start, but you can take a step further and see what New York City offers. These agencies are naturally related to your target location because most of the employees already live there. They understand the linguistic and cultural characteristics and can incorporate them into the strategy.
Make a list of the potential agencies or consultants you find relevant to your business. You can contact them asking for an offer, so you can later determine who is worth giving a try.
2. Ask Your Friends or Coworkers for Recommendations
There is no better way to learn something than asking someone who is already experienced with that. When it comes to local SEO consultants and agencies, you can always ask someone you know for a recommendation. Maybe that’s your former or current coworker or a friend who runs a small business.
It’s important to listen to relevant experiences and reviews. Sometimes, bad companies pay money for fake five-star reviews on Google and social media, keeping up with the black-hat SEO practices. So, if a company has only fives, you need to take that with a grain of salt. Good agencies will never hide their threes, fours, or even lower ratings, so potential clients can better understand what to expect.
So, instead of risking suspicious rates and reviews, you better ask people you trust. They will surely be honest with you, recommending a company or individual who will listen and understand you.
3. Check on Their Websites and Social Media Profiles
Can you imagine an SEO agency or consultant without a properly maintained website? Or with no website at all? Knowing that we all expect exceptional service, if their website isn’t ranking well, we exactly know who not to hire. Also, check if they maintain their social media regularly.
Professional SEO agencies know how to integrate modern digital technologies and use them so they can represent themselves better. Users can learn a lot from how they maintain the website and social media profiles.
4. Let the Search Engines Complete This for you
This is tightly related to the previous paragraph. When you enter some query like “seo agency + location,” you should get a whole list of relevant results. Those who optimized their website properly will appear in the SERPs without mentioning the location. Agencies and consultants that offer local SEO services usually implement a successful local SEO strategy on their websites.
And Google knows who is doing that better. So, you can simply let the search engine find the top 5 or 10 best SEO agencies. Afterward, you will go through the list and contact those you find relevant for your business.
What to do After You Hire the Agency or Consultant?
Most SEO professionals will insist on an SEO audit to check the quality of the current domain name, web hosting services, keywords, page structure, content, backlinks, and more. While doing that, these companies will take time to understand what are your goals and what you want to accomplish as you implement a local SEO strategy.
Keep an eye on what they are doing. Professional SEO consultants will never guarantee instant results. Instead, they will encourage you to trust the process because it takes time until Google recognizes your website as a relevant resource. Instant strategies may work initially, bringing your business on the first page in local SERPs, but that won’t last long. The best thing that may happen is pushing the result down, but Google often penalizes those who use bad SEO practices.This is an important thing to know because you will spend money on your strategy. The goal is to accomplish consistent results instead of short-term sparks on the result pages. That’s how good SEO practices work.