SEO is a common digital marketing strategy that can ensure the optimal performance of your brand on search engines. Most importantly, you need to perform SEO monitoring to make your SEO campaigns more successful.
Proxies can further streamline the process of SEO monitoring, but the question is, how? Let’s find out below.
What Is SEO?
Search Engine Optimization or SEO is a process that uses specific parameters to help optimize the visibility of a website and increase traffic so that it ranks high on search engine results.
Many factors determine SEO activities, including keyword usage, relevant content, blogs with keywords, and backlinks. Overall, SEO increases your brand’s or site’s authority, ranking, visibility, and it can improve the visitor’s experience.
What Is SEO Monitoring?
SEO monitoring is the process of tracking SEO campaigns to which strategies are working and those that are not. Ideally, SEO monitoring involves using automated tools to scrape data on SEO activities from your own website or that of your competitors.
This way, you will get insight into the SEO strategies that your competitors are using. You will also be able to identify any broken or outdated links on your website.
However, just like any web scraping activity, SEO monitoring can be difficult if the target websites have restrictions and IP-blocking in place. This is where proxies come in handy.
What Is a Proxy?
A proxy server acts as a middleman between the user and the server from which they are requesting information.
Proxies are valuable tools that help users perform online activities without revealing their actual location or IP address. Instead, the proxy server uses its IP address to ensure anonymity during your online searches.
The two main proxy servers include residential proxies and data center proxies. Residential proxies use real IP addresses and are usually issued by internet service providers. Residential proxies, designed by Oxylabs, offer high anonymity and are suitable for most business cases. On the other hand, data center proxies are artificial IP addresses that cloud service providers offer.
A proxy server will serve as an intermediary to send the request to the target website when performing SEO monitoring. It hides your original IP and assigns you a new address that will not suffer location restrictions.
Although there are different proxies to choose from, rotating proxies are the ideal proxies for SEO monitoring. This is because this proxy assigns a unique IP address for every web request to prevent IP blocking.
How to Use Proxies for SEO Monitoring
With proxy servers, you can effortlessly conduct all SEO activities to successfully grow your brand. Here is how proxies can help with this.
1. Data Extraction
To ensure effective SEO activities, there is a need to extract data from multiple sources. Data and web scraping make it possible to collect a large amount of data in a short time. However, gathering large volumes of data from target websites comes with risks like getting banned or blacklisted.
With a reliable proxy server, you can easily scrape data from websites with the right content and results. With this data, you can create content containing relevant keywords to reach your target customers.
Similarly, you will get an idea of quality backlinks to include in your content to showcase more authority.
2. Competitor Monitoring
If you want to stay ahead of the competition, you need to constantly be updated with what your competitors in the industry are doing.
You need to know the keywords they use, the quality of their backlinks and where they get them from, and other relevant data that can improve your brand and boost your performance. A proxy renders it possible to retrieve competitors’ data while remaining anonymous.
Quality backlinks can help to show authority and expertise for your brand. Backlinks can also make your content rank better and get more views and shares.
You need to perform web scraping to get quality backlinks that will rank your content higher on search engine results. Fortunately, this process has been made more accessible by the use of a proxy server.
4. Data Analysis for Accurate Predictions
Accurate prediction of the market can help your brand grow and perform better with time. Data analysis is crucial for every business since the market is dynamic. By conducting data mining, you can properly analyze the SEO activities and know the possible trends.
Although there are many websites from which you can retrieve this data, most have put restrictions in place. That’s why you need a reliable proxy server that will give you access to various sources for effective data mining.
5. Boosts Campaign Activities
Most businesses use campaigns to reach potential leads and increase conversion rates. There is a need to perform multiple campaigns that will reach a wider audience on different platforms and locations for better conversion.
However, your brand will be at risk of spamming if you promote several campaigns in a day. Fortunately, you can use a proxy server to make multiple promotions without being flagged down as spam. A rotating proxy server is beneficial for this task since it uses different IP addresses with every session.
If you want to rank high, you need to perform SEO monitoring regularly so that your SEO activities can adapt accordingly. For this reason, you need the correct SEO residential proxies to scrape data from target websites without getting banned. After all, the right SEO proxy will give you more precise insights into your own SEO and that of your competitors.