Facebook advertising presents the most targeted kind of online advertising. Not only that, there are numerous benefits of using Facebook to increase brand awareness. First, 80% of online users are on Facebook, and that includes adults over 65 years of age. It is also very cheap to use, with as little as $5, you can reach over 1000 people and get a decent return on investment. It is also fast and measurable. A Facebook advertising agency can help you measure the clicks, impressions, and conversions you are getting from your adverts.
With these kinds of Facebook statistics, you need to ensure that you are drawing and maintaining traffic on your site to drive maximum results. How do you get people to come and stay on your page?
Building a Facebook audience
The first step to building a Facebook audience is understanding who your target audience is. Understand their age, gender, location, what they want, and the kind of content they need. Once you know your customer, you will be able to establish a content publishing strategy that works for them. For your content to be more effective, ensure that it is engaging and elicits responses from your audience. Engaging content is shareable, making it easier for you to grow your audience.
Consider giving out your content at a premium. For example, get people to like your page first before they can download some content of their interest.
Check out your potential competitors
Whether you are starting to build an audience, are a few steps ahead, or you are already established, you need to stalk your competitors with whom you share a similar audience. Graph Search is a tool to use to learn more about users who like pages which offer similar products to yours. Come up with a list of competitive pages and run a search to determine the pages that fans of those pages like. If you are in the business of fashion, for example, you can search something like ‘Pages liked by fans of Mr Price and Woolworths’. You can also run a search about the interests of the people who like those competitor pages. Keep a good record of all that information.
Use the information to run targeted ads
Focus your ads on people who meet your required demographics. Facebook allows you to sort your audience according to age, interest, location, gender, and so on.
Make use of hashtags
Do some research and find out what hashtags your competitors are using or those that are trending and use them appropriately. Keep up to date with the latest news and trends as well, so that your site looks more credible and relevant. That will help you attract more people.
Another very effective way to build and sustain an audience is to find a way to take advantage of other existing audiences from similar sites. You can do this through guest posting, commenting on popular pages, or even interviewing top names in the industry.