If you’re looking to spread the word about your brand in the state of Tennessee, out-of-the-home advertising is an effective method of building brand awareness. With a selection of major cities, heavily-trafficked roadways, and popular tourist attractions, there are many options you have to choose from. Read to learn some of the best ways to garner word of mouth for your brand from Nashville billboards to strategic airport advertisements.
Nashville, Tennessee is an incredibly popular destination. Whether people are visiting for bachelorette parties or vacations, or people across the country are choosing to call the music city home, there is a lot of traffic coming into the city. In 2021, over 12 million people traveled to Nashville, which is in addition to the 1.3 million people who call this city home.
If you’re looking to build awareness for your brand in the state of Tennessee, Nashville billboards would be a valuable choice for your marketing campaign. From visits to the Grand Ole Opry to young adults embarking on their college journey at Vanderbilt University, there are a wide variety of attractions across the Tennessee capital people are traveling to. Get your brand in front of them as they navigate their way around town with Nashville billboards.
Transit and Kiosk Advertising in Major Cities
Tennessee features a strong selection of major cities that are prime opportunities to utilize transit advertising methods such as bus, train, and taxi advertisements or kiosk advertising. Nashville, Memphis, Knoxville, Chattanooga, and Clarksville are the top 5 most populous cities in the state. Surrounding cities outside Nashville, Tennessee’s capital, are also heavily populated areas. These cities include Murfreesboro, Franklin, and Hendersonville, and are each in the top ten most populated cities in the state.
Transit advertising in any of these cities is going to get a large number of eyes on your campaign. Transit advertising via buses and taxis will cover a large area of the cities to reach a large number of people, even if those people don’t use that mode of transportation. They will still be able to see the advertisements as they’re walking down the street or driving in their own vehicle.
Kiosk advertising will still get you plenty of brand awareness. It comes down to finding the right location for your advertisement. If your demographic is college-aged individuals, find space near any of the major universities in the top Tennessee cities. Keep your target audience in mind and figure out the best location that will garner maximum exposure.
In 2018, nearly 120 million domestic tourists traveled to Tennessee for vacation. Whether they were visiting the popular city of Nashville for its enthusiastic nightlife or taking the family on a relaxing mountain vacation in Gatlinburg, there were plenty of people across the country visiting the state. For that reason, airport advertising is a must to get more eyes on your brand.
The top 4 major airports are, without coincidence, located in the top 4 populated cities in the state: Nashville International Airport, Memphis International Airport, McGhee Tyson Airport (located in Knoxville, TN), and Chattanooga Metropolitan Airport. The airports are spread fairly widely across the state, so you’re able to choose the best options for you based on which location you would like to target. If you want to capture the vacation-goers looking for mountain views, McGhee Tyson Airport is a great option for you.
A major benefit of airport advertising is that not only does the area enjoy heavy traffic, but you have more of a captive audience. People are waiting to board or are on a layover so they will be sitting in a single area or walking around for a good deal of time. That gives them more of an opportunity to view your advertisement and potentially make an impact, more so compared to seeing an advertisement in passing on the street.
Building brand awareness is an essential part of growing your business. You want to ensure you capture the attention of the right people, at the right time, to make a positive impact on them. Once you choose the method of out-of-home advertisement and location you want – whether that’s a Nashville billboard or airport advertisement in Memphis – it’s up to you and your team to put together an impactful and memorable campaign. After all, figuring out the advertisement placement and type is one thing, you have to really bring it with the design to make it something your demographic will remember.
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