Are you looking for ways to improve your digital marketing strategy? There are many different tools that can help you grow your business online. These tools can be used by businesses of all sizes. Whether you’re fully established or just starting out, there are effective tools you can use to help ideal customers find you faster and easier. In this article, we’ll share some of our top SEO tools to help you grow your business.
The mega search engine has an entire suite of tools, appropriately named, for businesses to use to optimize their digital marketing efforts. Many of these tools are free to use and can be learned in a short amount of time. Google Analytics allows you to see real-time data about your audience. It also allows you to set goals so that you can stay focused and grow your business accordingly.
If you’re interested in researching appropriate keywords then the Google Search Console is the right tool for the job. Brick-and-mortar businesses that want to be found by people in their local communities absolutely need to be on Google My Business because this tool will help them locate you in their moment of need. Google Data Studio allows you to set up the metrics that you want to track and it provides the data you’re looking for. There are a number of other great tools offered by Google but these should help get you started.
Did you know that Google isn’t the only search engine out there? It’s true. Bing offers many of the same sorts of products and services in its Bing Webmaster Tools and Bing Places. Business owners can create a profile here to monitor data, upload a sitemap to the search engine, and submit URLs to be indexed and found by people looking for goods and services.
When you’re looking for effective keywords to optimize your content marketing strategy, one of the best tools on the market is SEMrush. You’ll be able to search from over 20 billion keywords and keyword phrases to find carefully targeted keywords that will be found by potential customers. These people are looking to solve pressing issues but the only way for your business to show up in the search results is if you know what they’re looking for. Knowing the exact words that your ideal customers are using to submit in their search queries can help boost your page in the rankings so that you are found much quicker.
Want to know what Google knows when it crawls your website? If so, then you need to use Screaming Frog. This tool will show you what technical issues need to be fixed on your site so that it’s running better and faster. If you have broken links, page errors, or mixed protocols then Screaming Frog will find it and let you know.
This tool has a variety of functions that help in different areas. Moz shows you how to increase online visibility, ensure citations are consistent across pages and channels, and help you improve your brand’s overall content marketing strategy.