Your e-commerce site no longer appears in the first results of Google and your turnover is at half-mast? Are you lacking inspiration for your blog? Does your company’s intranet need a facelift? It’s time for you to hire a writing professional on a freelance writer platform. Discover the following 4 tips for how to recruit a freelance web editor on a platform.
1. Define your needs and your budget
First of all, ask yourself what types of editorial content you need to make your website more visible to Internet users and search engines? Are they informative articles to encourage your target to stay on your website or product sheets to attract prospects and convert them into customers? You can consider setting up a regular publication of newsletters for your customers or improving your presence on social networks. If you lack articles for your blog, resorting to turnkey texts is also a good solution.
Listing your wishes is the first essential step in directing you to the platform of freelance content creators, whose service offer meets your request. In addition, it is essential to define your budget. How much are you willing to spend to provide relevant articles to your visitors and make your website more visible?
2. Profile the writer you want to collaborate with
Beginners or confirmed, generalists or specialists, autonomous or executing, there are many writing professionals with different backgrounds on freelancing platforms. Some have taken training in web writing, others have not. What profile are you going to recruit?
Selecting an SEO (Search Engine Optimization) oriented web writer to optimize the performance of your website is essential. This specialist writes structured and informative content dedicated to your audience. It feeds search engine algorithms by finding the keywords that match your target’s queries.
Making the right choice of marketing strategy by recruiting a web editor specializing in Social Media Verification Service is an excellent idea. It publishes on the social networks most in line with your activity to strengthen your presence, generate dialogue and interaction in order to attract maximum traffic to your site. You are then more visible on Twitter, Facebook or LinkedIn.
Finally, ask yourself what type of relationship you want to establish with your freelance writer. Don’t forget that it must carry the values of your company and understand your organizational culture. Having good contact with this web professional, a key element of your success, is essential.
3. Select your freelance writer platform
You have defined your needs as well as the profile of the specialist you wish to hire. You just have to find the linking site that offers the service that satisfies your appetite. There are three types of freelance writer platforms.
The web writing specialists
These sites bring together thousands of content creators with very different profiles. There are beginner web writers who are trying their hand, students, retirees looking to supplement their income as well as French-speaking writers. The editorial fees charged on these platforms are very low. The quality of the texts is not always there and many of these authors have no notion of SEO.
These copywriting materials are for you if your marketing budget is very limited. We can regret with these uberized platforms, the absence of a relationship between the editor and the client. Scriber and Tobroken are the best known.
These sites connect digital freelancers (including web editors) with potential clients. Each of these entrepreneurs completes their profile on the platform. He presents his skills and exposes his past experiences. Writing professionals offer a portfolio of their achievements and indicate the training they have completed.
They are rated by their client on the quality of their texts, their availability and their response time to mission requests. It will be easier for you to find on these freelancing platforms, such as 5euros.com or Malt, a professional author concerned about the quality of the texts he writes.
Platforms with an innovative concept
Particularly innovative web writing sites offer turnkey content. Their freelancers write optimized articles on different themes that they present in self-service. If you are a publisher in a hurry to optimize your web pages, all you have to do is select the texts that interest you.
The Redact du Web develops this concept. This platform highlights professional writers who have followed the solid training labeled Data Dock and Qualipak, created by Lucie Rondelet. It includes more than 70 hours of lessons as well as 15 exercises corrected by a teaching team. You can also recruit one of Lucie’s former students on Web to carry out an SEO audit, copywrite your sales pages or write an e-book.
4. Ask for an interview before hiring your web content creator
First, exchange a few messages before setting up a first interview. Then ask the editor to write a test article, of at least 200 words, on a subject of your choice. You can check if his editorial style matches your persona. Also ask him for his portfolio, which should include optimized articles on different themes, about pages and product sheets.
How to recruit a freelance web editor on a platform? In short
Hiring an editorial content creator is an excellent investment that will quickly pay off. You understood it, it is the key factor of your success on the web. Take the time to define your needs and your budget. Browse the different writing or freelancing platforms, and find the rare pearl that matches the profile you have established!
You have seen in this article how to find your ideal web editor on a freelance platform. All you have to do is follow these tips to recruit this writing specialist.