If you are among those website owners, who think having a FAQ page is as useless as the human appendix, then you are missing on big opportunities of customer service and Search Engine Optimization.
The FAQ, which means Frequently Asked Questions, is there on websites for many important reasons. Let us have a look at those reasons and make you believe that your website needs that effective page.
Search Engine Optimization
Everyone knows that Search Engine Optimization is the life and bread of Digital Marketing. The FAQ page is a goldmine for using SEO keywords, or more importantly, the long tail keywords. Every line on the FAQ page is related to your business and your business process.
There are thousands of people out there looking for that information. When you put in related long tail keywords on your FAQ page, the search engine bots come looking for those crumbs and throw out the results on search engine pages. The hungry crowd of customers laps up those results and arrives on your website, from where they can become potential customers. Now, would you like to ignore such an important page on your website?
Portal for your customer service
Much before your customer contacts your customer service executives, the FAQ page works as a portal for them. This is where your customers arrive first when they have a query or facing any problem in conducting business with you. Do they want to know about any payment method? The FAQ page will tell them that. Are they looking for the delivery schedule? They can go to the FAQ page and find out.
Saves your money and everyone’s time
If you have any FAQ page on your website, then your customers can find a lot of general information on that page instead of calling your customer service executive and wasting everyone’s time.
Your FAQ page saves your money by working as the first-stage customer service executive. It also saves your customers from a lot of hassle by providing the necessary information about your business on their fingertips.
Makes your business look credible
When a customer finds all information about your business process in one place on your website, it builds trust for your business processes.
All their queries and questions are answered in the form of an FAQ page and it can satisfy them about a transparent and ethical business process.
Easy to create
Since the information on the FAQ page is in question-and-answer format, it is easy to create.
Especially, if you are using WordPress for your website publishing, then you can use the HeroThemes WordPress FAQ plugin. This is an easy to operate plugin, like most WordPress plugins, and helps you create a FAQ page within minutes.
Displays Key Information
The FAQ page displays all the information related to your business process. For instance, if you are operating an ecommerce business, this page will tell customers about the payment process, payment methods, delivery schedules, returning policy, parcel tracking methods, etc.
Instead of searching your whole website, your customers can come directly to this page and find every important information they will need while conducting business with you. This is another reason the FAQ page is so important for your website. It is essentially the key to your business process, and your customers can learn about it by just going through this page.
How to create an effective FAQ Page?
If you are wondering how to create an effective FAQ page? Then here are some tips for that:
Gather the questions
Sift through the customer emails and analytics data to know what problems your customers are facing or what questions they have been asking about your business.
These are the most important questions you should answer on your FAQ page. Take a look at our guide to creating alluring content, to understand this better.
Keep the language on FAQ page simple, as if you are directly talking to your customers. Do not use highly technical terms or complicated details.
Your FAQ page should be easy to navigate for your customers. For this, you can use a table of contents, or simple formatting tricks such as making questions bold or italics. Keep enough white space on the page and between the lines so that the customers find it easily readable.
If you can, try using some pictures, charts or infographics to help customers understand the process. It will also make your FAQ page look good.
Prominently display your FAQ page on different website pages so that customers can navigate to that page easily from any page of your website. Also, you can hyperlink your FAQ page to other related content on the website.
The FAQ page is not only beneficial for your website and promoting your business, but it is a big help to your customers who get help immediately if there’s any problem while on your website. This is a big relief for them, and they spend more time on your website. The page eliminates any small problem which may stop them from navigating deeper into your website.
As they say, happy customers are the best. So, keep them happy, have an FAQ page on your website.
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