Whether you have been working in web development for some time or are considering a change in career, then starting your own business can be a daunting process. Now that so much of our daily life occurs online, including business, every company out there is more concerned about their online presence than ever before.
With businesses now realising that they have access to a whole new range of customers through their website, now is a great time to go it alone and start your new business as a web developer. However, the process of starting your own business can be overwhelming, and it can be difficult to know where to start. Having your own web development business offers you the freedom and flexibility to work on projects that you enjoy, which is often difficult when you are employed by someone else. However, starting your own business means that you are responsible for a lot more than when you were an employee. So, to help you with the process, we have put together this guide on 8 things you need to start your own web development business.
Create a Good Website
To start your own web development business, you need to first create a well-developed and detailed website that will showcase everything that you are capable to offer your clients. Even though it may feel like having a good website is an important part of any business, your website as a web developer reflects your own talents. So, it is crucial that you show off what you have and what you can do with your own website in order to give potential clients an idea of what you can do for them. Therefore, you should ensure that your website has all the latest technology features. You may consider looking at what your competitors have on their websites and work out how you can make your company unique and stand out.
Pick Your Target Client
You may decide that your web development business wants to aim for a specific client so that you can structure the services you offer in accordance with their particular needs. You should find your niche and aim to specialise in a certain area of web development. This will mean that you can tailor your branding and marketing to a specific type of client, rather than it being too broad or vague. You shouldn’t worry that by aiming for a target client you are limiting or restricting your business. Instead, it will provide you with the opportunity to show a client why they should go with your web development company over anyone else. Different types of clients want different things, so it is important that you know exactly what sort of client you are trying to attract.
Develop a Brand
It can sometimes be difficult to know how to create the perfect brand for your company, but you should start by coming up with and potentially even reserving a catchy and informative company name, creating an interesting logo, and a colour scheme that will be unique to your business. Some of the most successful companies in the world are well-known for their brand colours alone, so think about your options carefully when playing around with areas in the brand development process. Just because you are a web developer, it doesn’t necessarily mean that you are going to be amazing at brand design, so don’t hesitate in getting a professional brand developer on board if you think that is what your company needs. A good company brand will make a business stand out and stick in the minds of potential clients. Your branding will also play a huge part in designing your website and your target audience, so it is important that you have a clear idea in your head about what sort of web development business you want to create.
Training and Skills
When starting your own web development business, it is crucial that you have the skills and the necessary training that you will require to be successful. While you may be particularly skilled in specific areas of the web development industry, you may have a few weaknesses or areas in which you need to improve your skills. If this is the case, then you should consider enrolling on an IT course. IT courses can be found and compared on sites like findcourses.co.uk. Here you will find professional courses that can help you in today’s world of web development. However, if you are also concerned about other general leadership and management skills you are lacking in and want to develop these in order to start your own business, then findcourses.co.uk has plenty of different training courses for you to benefit and learn from.
Do Some Networking
If you have worked within the web development industry for some time, then you should make the most of your contacts and do some networking. The people you already know may be able to introduce you to potential clients or offer you some extra work.
Pick Your Services
As a small business, it is impossible to offer every possible service out there, so you should spend some time considering what sort of services you want to offer. You should make these decisions based on what your skills are in, what you enjoy doing, and what services are currently popular amongst customers within your industry. However, you may also decide to do some research into the services provided by other web development companies in your area and fill any gaps. If you can provide something that your competitors can’t, then you may find that you get an influx of new clients. However, while it is important that you know what you do offer, you should also be sure of what you don’t offer. Don’t try and do something for a client that you aren’t skilled in, as this could result in you letting the customer down and damaging your reputation for future work.
Think About Pricing
When starting your own web development business, it is important that you have a clear pricing strategy, so you know exactly how much to charge each customer. You must ensure that you charge all customers the same, as any discrepancies in your pricing may cause complaints further down the line. If you are unsure how to go about pricing, then you should do some research on the local prices in your area and consider how experienced you are compared to them. While you may consider undercutting other web developers in your area, you shouldn’t undersell yourself. Remember that being the cheapest doesn’t always say that you will provide the best job.
Create a Social Media Presence
Not only will your web development business need to be a good quality and impressive website, but it will also need an established and regularly updated social media presence. Having a good website isn’t enough nowadays, and with so many of us spending hours of our day on social media, many potential customers can be found through social updates. Therefore, you should set up social media accounts, such as Facebook and Twitter where you can advertise your services.
By following the tips and advice provided by this guide, you will be able to establish a successful web development business before you know it!