If you are starting a business, then it is important for you to have a website but investing in a new website when you hire professionals to do it is not cheap. Instead of doing this, why not design your own website so that you can avoid spending big bucks as initially when you start a new business, it is not going to make much difference in your business. Saving those dollars that you would have to spend on a site, for investing in the actual business can make a huge difference hence we have shared a few simple DIY tips for you to create a website for your small business;
1. Keep It Simple:
As you are building a site on your own, and your company is new hence it is better to keep the entire layout simple with minimalistic elements. Going overboard is going to confuse the audience and also will consume more of your time to maintain it hence create an informative and minimalistic website.
2. Take References:
As you are new to the business, you can always see the websites of your competitors to check their content to get some ideas and come up with better content.
3. Select a Platform:
There are many web building platforms you can choose from. The most common is WordPress but you can also go for Wix which is simpler as you just need to drag and drop the elements. Go through both these platforms to decide which one suits best for your business.
4. Make Your Site Responsive:
Whichever platform you use, make sure that it works on all device sizes. On WordPress, most themes are responsive hence you have nothing to worry about. If you are using Wix, then you will have to design the site for both mobile and desktop versions.
5. Make it Easy for Customers to Contact You:
Including contact form is essential in the website so that the customers can reach you effectively through the site. Highlight the link for the contact form so that the user need not scroll too much to find it.
6. Focus on Data Security:
When you collect data from users, you also need to comply with the General Data Protection Regulation (GDPR) which focuses on secure handling of user data hence it is important to keep the user data safe by using services such as Siteimprove Data Privacy to abide by the regulation.
7. Use Calls to Action:
Every site has some goals, it could be either getting more traffic or gaining new customers. To accomplish your goal, you need to add a specific call to action button on every page of the site. For example, you can add a subscription call to action element on every page to increase the website traffic or you can add a contact us link which leads the users to the contact form.
Remember this is just a temporary setup but in the long run, as your business grows, you will have to hire a professional to create a better website as digital marketing plays an important role in business growth.