According to research, more than 2.5 billion individuals use YouTube once per month, worldwide. In 2021, YouTube marketing revenues summed up to about $28.84 billion.
So, it’s safe to say that YouTube comes second as the largest search engine after Google. With millions of YouTube subscribers creating content daily, it can be challenging to stand out as a YouTuber.
However, you can thrive in this competitive platform by building an outstanding personal brand. Personal branding makes you more memorable and helps your content become trustworthy and influential.
Read on as we provide five tips for marketing your personal brand on YouTube.
It’s advisable to find an area of specialization when starting your YouTube channel. For instance, you can look for a specific topic around which your YouTube content will revolve.
Picking a niche clarifies how you’ll move your YouTube channel forward. Besides, having a niche for your content lays the foundation where you can create a solid personal brand.
Another benefit of picking a niche is to help your channel grow. That way, interested parties in your subject matter can easily find your channel via applicable search engines.
Generating a list of topics you’re interested in can help you know your niche. Such topics include your hobbies, professional areas that you’re good at, and your regularly researched topics.
Are you wondering how much can you make off of YouTube? Well, ensure your niche has a significant target audience. This will help you generate income even as you continue uploading content.
After finding your niche, identify who your target audience is. Besides, determine the kind of content you want to post and how your content can help your channel subscribers.
This measure will help you find a distinctive tone and voice for all the videos you plan to upload. If done right, picking a niche will help you stand out from other YouTubers and increase your loyal following quickly.
Congratulations! You now have your niche and a clear idea of the content you want to upload. You’ll need to select the proper elements to support and boost your branding while marketing on YouTube.
First, begin by choosing the visual aspects of your YouTube channel. These aspects include your color scheme of choice, font size, icons, logo, and graphics.
The right visual features for your channel allow you to develop a brand that differentiates your content from your competitors in the same niche.
The fonts you use also play a significant role in marketing your personal brand on YouTube. You can opt for handwritten fonts or computer-generated fonts for your thumbnails.
By doing so, your target viewers will know what to expect from your content before even clicking to view the video. Choose a logo that’s neither complicated nor too simple.
If your content has connections to your profession, you can design your logo to represent that exact field.
Posting your video content on your channel consistently is another way that you can build a personal brand on YouTube. If you’re a beginner, find a specific upload time that won’t interfere with your schedule.
If you’re an established YouTuber, check your analytics to know the best time to upload new video content. From the audience tab on your analytics page, you can tell the days and times your viewers are most active on the platform.
It’s recommendable to commit yourself to uploading new content at least once every week if YouTube is just a part-time hustle for you. By the end of the year, you’ll have uploaded 52 videos.
Consistent video uploads will help increase your exposure online. This is essential to building a solid personal brand since it’s about how YouTube subscribers perceive you.
Also, include your content upload schedule on your YouTube channel banner. Your target audience will always know when to expect new videos.
Not only do consistent uploads increase your exposure, but they also help to boost your channel’s authority and credibility. Focus more on the value of your content rather than your production.
Even as you consistently upload your video content, ask your viewers for feedback. Analyze your comments and engage with your viewers in the comment section.
After you decide on your upload schedule, you must now brand your YouTube channel. Like with other social media pages, you can customize the look of your page and information on your channel in various ways.
Start by working on your profile picture, also known as the YouTube channel icon. Your profile photo is a representative image of your channel.
Besides, this image will appear in many places, such as next to your videos, comments, and search engine results. You can use either your logo or a photo of yourself.
Regardless, ensure the profile picture reflects your brand. Your banner should share essential information and messages concerning your channel.
Alongside your upload schedule, add a tagline that briefly describes what your channel is all about. You can also add links to your other socials on your banner.
These can include a personal website and your other social medial sites. On the about page, let your description focus on your target audience.
Be sure to introduce yourself and make your viewers understand how your YouTube channel will bring value to their personal lives.
A video spotlight represents subscribers’ main video after visiting your YouTube channel. Here, you can parade different videos to different viewers.
Still, this will depend on if the viewers are your channel subscribers or not. It’s advisable to display your channel trailer to viewers that aren’t your subscribers.
Let your channel trailer introduce what your YouTube channel is about. Also, maintain your video spotlight for less than two minutes so your target audience can easily know what your content is about.
An engaging channel trailer must highlight what you focus on. Explain what subscribers should expect from your channel.
Further, don’t forget to encourage viewers to subscribe to the channel. To those that are already subscribed, add a featured video that showcases your best or latest content.
Doing so increases your views and watch time each time a returning subscriber visits your channel.
YouTube marketing can help you build a strong personal brand. Be patient when learning and practicing how to build personal brands with YouTube marketing.
Ensure you’re consistent with your video uploads. This measure will increase your channel awareness and attract more YouTube subscribers to your channel. Explore our blog to learn more about advertising and marketing.