The website is possibly the most important online asset any business can have, especially in the tech space. Your website showcases the services and/or products the business offers, highlight your value proposition, and serves as a place for potential customers to engage with content. The website is foundational, and is at the core of conversions.
This is critical to understand. Sadly, many tech businesses simply forget how important the website is, leaving it to stagnate with little to no traffic coming in. Not uncommon, since many tech businesses are more worried about development than anything else. It is, however, very important to keep your brand visible online. You want to drive more and more people to your site month-over-month.
To help your tech business achieve the online legs it needs to grow and be successful, we compiled four tips to drive more traffic to your website. Let’s take a closer look. You need to achieve consistency to outrank your competition and succeed in search engines. This is why most sem services cost are billed monthly.
1. Have a blog and post content regularly
One of the easiest ways to drive more traffic to your tech business website is to post blog articles via your website blog page. Why? Because blogs can be ranked on Google SERPs for a number of keywords, and your target audience may find the content more engaging than website content.
But simply having a blog page won’t do the traffic driving trick. You need to develop a list of keywords you want to focus on, write engaging and actionable content covering those keyword topics, and post regularly. This requires a content calendar, expert WordPress blogging tips, and if you have some social media ad spend to put behind newly posted articles, even better.
Social media is vital to the growth and success of your business. You probably already know that. But it is surprising to see so many tech businesses fall behind the social media curve. Especially since it is such a powerful channel to drive a ton of traffic to your website.
Capturing just a small fraction of a small fraction of Facebook users can have a massive impact on your traffic, because Facebook has over 2.4 billion users globally. Be on the social media channels that make sense. If you’re tech products and/or services are geared toward the female demographic, Pinterest, Instagram, and Facebook are your social channels. Get social to get site traffic.
3. Create a lot of content
To drive traffic from social media to your website, or your target audience from blogs, you need to create a ton of quality content. The best content to create is not the sales copy we all hate, it is the content that engages, teaches, and helps those who interact with it.
“Entrepreneurs often make the mistake of only posting about their products or services, but thinking like a media company requires creating content that is both creative and relevant without being overly promotional at all times,” Sania Khiljee noted in an Entrepreneur article.
To get a lot of quality content in the least amount of time, first develop long form content and videos. For example, one video can give you 20 pieces of content for social media and blogs.
4. Ensure your website is mobile friendly
You can drive as much traffic to your website as humanly possible, but if your site doesn’t load properly, or if it’s slow loading, you lose all your potential leads and customers. This makes it important to have a mobile friendly, responsive website. Elements of a mobile friendly website include:
- Fast page load time
- Powerful UX from a mobile device
- Site looks the same on mobile
- Website navigation is user friendly
- Thumps and swiping is taken into account
How do you know if your tech business website is mobile friendly? Google’s Mobile-Friendly Test is a great place to start. You can also check out your website on your phone and the phones of different friends, family, and colleagues.
Are you maximizing the ability to drive traffic to your tech business website?
The above four tips to drive more traffic to your website are not the be-all, end-all. There are a number of tips and tricks to employ along the way to get your site visitors up. And once you get them there, you’ll need to convert them with great calls to action. It is quite the process, but a solid sales funnel, from awareness to conversion can help greatly. Have you mastered the art of traffic for your tech business? We want to hear your top tips.