Instagram is more than just a social network for sharing beautiful images and funny reels. It also offers businesses the chance to reveal insights into their brand identity visually and creatively.
As one of the biggest social platforms today, Instagram has about one billion active users, with 90% of this number following at least one business account. In addition, Instagram boasts over 200 million business accounts worldwide that users visit every day.
That said, you’d want to take advantage of this platform and get your brand in front of your target audience. To help you, we will provide a list of some of the best ways to build an Instagram presence and boost your performance.
1 . Use Instagram Tools And Services
From analytical tools to organic growth services, there’s a variety of tools and services at your disposal.
Most available tools can help automate and manage your Instagram posts. Some help in boosting your customer engagement activities. Others help in monitoring and measuring your Instagram marketing analytics.
There are even follower-building tools that allow you to buy Instagram followers. Just be wary about these services, however. Most shady services use bots to increase your Instagram following, which could shut down your account.
Think about your Instagram marketing process and determine where you can use tools to streamline the whole process.
2 . Make The Most Out Of Instagram Stories
One of the most popular features of Instagram that can help increase your presence is Stories. Instagram Stories allows you to share extra content with your audience, but with a timely twist.
It provides you the freedom to post various content. You can post anything you want without worrying that it could ruin the ‘aesthetic’ or theme of your Instagram feed. From lighthearted or inspiring content to promotional photos and videos, you can get creative with what you can upload.
In particular, hosting live streaming on Stories helps you get in front of your audience right away. Live Stories appear first on your follower’s Stories bar that can pique their curiosity and take a peek.
Also, you can leverage other features such as quizzes, polls, questions, and challenges that can help keep your viewers engaged.
While Instagram Stories are only available for 24 hours, you can still find them in your Story Archive and use them as highlights on your Instagram profile. Just make sure to categorize your Story Highlights for a more organized profile.
3. Capitalize On Hashtags
Like Stories, hashtags are one of the strategic features of Instagram. The use of relevant hashtags can help increase the visibility and discoverability of your post in Instagram searches. As a result, it allows you to increase your Instagram presence and reach more people, even those that don’t follow you.
The rules for using hashtags are simple. Skip the generic hashtags like #love or #photography that make it difficult for your content to stand up and create branded hashtags instead, or you can add both.
For instance, you can use your company’s name as a hashtag or combine it with generic hashtags to give context to your branded hashtag.
Also, consider using local hashtags for local SEO purposes. For instance, if you’re an SEO agency, you can add #SEOSpecialistAustralia to tap into your local community. Another important rule is to never use too many hashtags. An Instagram post with more than 10 hashtags makes it look less appealing, confusing, and spammy.
Always organize your hashtags. Visually separate the hashtags from your caption and include spaces or full stops between hashtags for a cleaner look.
4. Spend On Instagram Ads
If you want a quick and effective way to increase your presence on Instagram, you need to invest in Instagram Ads. Although it’s not free, the return on investment (ROI) you get from paid ads is significant.
Instagram ads help increase brand engagement, reach a targeted audience and drive conversions.
Even if you have a limited budget, the cost of Instagram ads will usually depend on various factors, including placement, audience, and competition in your niche.
You can always start small with your spending. Once you find results with a specific ad targeting strategy, you can increase your budget while closely monitoring your ROI.
Now that Instagram is owned by Meta (the same company that owns Facebook), you can also make dual use of your ad budget. You can do so by advertising your content on both social platforms if you see fit.
There’s no denying that Instagram is one of the best platforms for showcasing your business and its offering. Making an Instagram account for your business is easy. However, growing your page to a successful level won’t happen overnight. It requires patience and dedication. And by implementing the steps mentioned above, you can start growing your presence one follower at a time and build a strong influence on this increasingly-popular platform.