With dozens of unique marketing methods and channels available to brands today, choosing which method works best for your specific vision can be challenging to say the least. Thanks to a combination of both digital marketing and traditional marketing methods, brands are finding new and exciting ways to reach a variety of target audiences and maximize overall advertising efforts.
Professional marketers will tell you that creating a sense of cohesion and synergy across marketing channels is crucial in maximizing overall performance. By avoiding waste and ensuring maximum impressions are made on those who are persuadable, brands can grow well beyond their initial expectations.
As such, let’s examine three crucial tips that can help improve the synergy of your marketing efforts and maximize return on investment.
Sync Your CRM, Marketing, and Email
Customer relationship management is a vital component of any successful brand marketing effort. By itself, the effort can improve the efficiency and profitability of brands, but when coupled with other components of marketing, the effects can be amplified.
Email marketing is one of the most popular forms of marketing that brands utilize regularly. However, all too often, brands keep their email marketing and CRM efforts segregated in some capacity. By tying together customer relationship management, broader marketing efforts, and your email presence, you can more seamlessly tap into the power that all three combined provide.
Solutions such as PieSync allow brands to tie bread-and-butter apps such as Outlook and Mailchimp together for maximum efficiency. It can also work with nearly 200 other programs and apps, making it a prime choice for creating synergy between CRM, email, and marketing in general. For more information on keeping Outlook and HubSpot in sync, see PieSync’s blog post on the subject.
Develop a Unified Value Proposition
Every marketing platform and medium presents unique challenges and variables. For example, some marketing platforms severely restrict what types of content can be shared and how much copy can be used to describe your brand and its offerings. With each platform, custom campaigns will have to be devised – but that doesn’t mean that the inherent message could change from platform to platform.
Successful brands have what is known as a value proposition. To accomplish this, you must know what your customers need or expect, and how your products/services fulfill those desires. Because of the nature of this dynamic, the value proposition should exude in every ad across every channel – and it should be consistent.
Examine Your Goals
Last but not least, no marketing campaign can be effective without an understanding of what it should accomplish. Are you aiming to generate more sales? Greater visibility? An increase in subscribers? More followers on social media?
The answers to this question should be at the core of every campaign and ad set deployed. Even brands that once developed a solid marketing strategy built around goals will need to periodically re-examine them, determining whether the goals of the company have changed. How to determine marketing goals may vary from brand to brand, but the benefits are generally the same regardless.
Once determined, brands can effectively incorporate strategies into all aspects of marketing that ensure greater synergy and performance from every impression made.
Marketing may feel like a bunch of disjointed parts at first, but building a viable, long-term strategy revolves around integrating as many pieces as possible into one broader plan. Syncing various aspects of marketing together while examining brand goals and using a singular value proposition can ensure greater synergy from your campaigns and produce better ROI in the future.