With almost 4 billion users worldwide in 2021, social media has become the most effective marketing tool.
Whether you want to promote your business, product, or become an influencer, many people want to boost their social media followers but aren’t sure how. Whatever you’re doing on social media, you likely have competition — just look at the number of people on the platforms!
If you want to carve out space for yourself and boost your social media followers, this is how you do it.
Hashtags, Hashtags, Hashtags
Hashtags are important on most social media platforms. By using hashtags that relate to your post and account, you can be seen by other people searching for posts of that nature.
For example, if posting a make-up picture, you might use the brands and products as hashtags, as well as more generic ones (like #makeup).
It’s a good start to getting your posts seen and drawing more people into your account.
Even if people don’t follow you, likes on Instagram and other social media platforms matter, and hashtags tend to get you a few of those.
Engage With Your Followers
If you want to boost social media followers, the worst thing you can do is ignore them!
Engage with your followers. If they comment on your posts, hit the ‘like’ button and reply.
If you want to, you can also go through their accounts and follow people back who have similar content, or just those who are showing support. That’s bound to make them feel appreciated.
Regardless of the extent you go to, try and show your followers that they’re seen and heard by you.
Cross-Promote Accounts
If you have multiple accounts, make sure you’re linking to each of them — for example, having your Instagram in your Twitter bio. It’s not necessary to be on ten different platforms, but a couple usually helps (though one always ends up being the most popular).
It’s okay to focus your attention mostly on one, but make sure you keep each of them active too.
Interact With Similar Accounts
You can grow your social media by engaging with similar accounts. Look for accounts to follow that share similar things you do, and comment on their posts.
You’ll be seen by them and also their followers, which makes for some great networking.
You have to be brave and take a step forward to get involved in the community.
Be Genuine
While engaging with other people, make sure you’re genuine. You won’t gain more followers by being fake or not being a good person in whatever industry you’re in.
While it’s okay to network and support other people while looking for support yourself, you shouldn’t make friends just to get ahead. If you’re only friends with people who have more followers than you then drop them when you get ahead, people will notice!
Instead, appreciate the friendships you’re making while networking and support other people just as you want to be supported.
Ask For Feedback
You should engage your followers and value their advice by asking for feedback.
If you ask questions on posts, or ask what they want to see next, you’ll get a good idea of what your followers like. As well as this, they’ll feel valued, because you’re actually asking for their opinion on things.
Even if you don’t have any feedback to ask for on a post, ask them questions about their day! The more responses you get, the more active the posts are, and the better for your account.
Work With Other Brands
You can gain social media followers by working with other brands, whether that’s influencers or people looking to sell a product.
Who it’s appropriate for you to work with will depend on what you do exactly. If you sell products, you might want to give one to an influencer in exchange for free advertising. If you’re an influencer, you might want to reach out to brands to do the same for you.
Always keep it polite and never feel bad if you get rejected by someone you wanted to work with. It can take a while to break into this industry, and gaining social media followers takes work.
Post Often
If you want to boost social media followers, you should make sure to post often. If your account is inactive for weeks at a time, people clearing out their following list are likely to drop you — after all, why should they keep following someone who doesn’t even post?
At the same time though, don’t spam there. For Instagram, for example, anything more than one post a day might be overkill (though feel free to post as much as you want to your stories).
Ultimately, you need to feel your audience out and determine what is too much and too little for them. Once you have a pattern that works, keep with it and be consistent!
Do These Things and Boost Your Social Media Followers
If you want to boost your social media followers, these are the best ways to do it. Although it’s fine to treat social media as a business, you should always be genuine towards those you’re interacting with and appreciate the followers who are helping you.
If you’re a nice person, word of mouth will also help, as people will talk about you in positive ways and draw attention to your accounts.
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