Voice Search And SEO In 2019: Know What Lies Ahead
Voice technology has emerged as one of the major trends on the digital scenario. Smart voice assistants like Alexa and Google Home have made the technology commonplace as consumers are now able to use voice to search products and services through these devices. Mobile users are also widely embracing it because it offers them the comfort of hands-free search. But have you ever realized that you may need to make some efforts to make your business compatible with voice searches? The change will primarily encompass an alteration in your SEO strategy. Let us help you understand what lies ahead and how to gear up!
Focus on conversational keyword phrases
SEO is all about optimizing your website with the right keywords so that it appears in the top of search rankings. The tactic involves identification of the keywords that the users are most likely to search and placing them strategically within the content. Experts at Submitcore recommend the use of conversational keywords to get your site voice-optimized. The reason is that the users are more likely to speak in phrases when they search via voice as compared to typing specific keywords as in textual searches.
Use of question format keywords
Another keyword format that is most likely to figure out in voice searches is in the form of questions that begin with why, how, where, and when. The key to ranking for them is to optimize the content with answers or solutions to these questions. The best approach is to think like the user and identify the answers to the questions that they would be most likely to ask. Voice search SEO, therefore, digs deeper into the user intent and aims to be helpful in fulfilling it with answer-focused content. Also, remember that Google will prioritize websites that offer rich and informative answers to user queries.
Local searches will be the key
If you genuinely want to make your site voice compatible in 2019, local SEO is a factor that you cannot ignore at any cost. Ensure that the business website is listed in Google My Business listings because Google matches the businesses in proximity with the consumers when they search on the go. With this, the customers can see you when they search your product or service that you sell in your specific local area. The local SEO package by Submitcore gets you on top of the local searches, which improves the chances of your business appearing on top of local listings when the users search via voice.
Ensure that the website is responsive
Another parameter that makes all the difference to voice SEO is responsiveness. A majority of voice searches are made from mobile devices and you will be able to figure there only if your website is responsive. If the site fails to provide seamless experience on mobile devices, Google will dethrone it from high rankings according to its current algorithm. This will be a dual disadvantage as you will be nowhere in the search rankings, neither on the web nor on mobile.
With so much that needs to be done to create a successful voice SEO strategy, it is advisable to get ready sooner rather than later. The best approach would be to join hands with an expert professional or agency that is capable to handle all the nuances of this strategy.