Technology has made the business world more efficient in many ways while creating new issues that need to be addressed. Luckily technology does solve more problems than it creates most of the time. Tools that are developed to solve common issues can impact the performance of a company to a large extent. One of the best things a company can do is to identify an issue then search to see if there is a tech tool developed to address the specific problem. For most common problems there have been tools created so do not get discouraged if you do not immediately find the tool that solves all of your business problems. Below are tools that a company should consider to address common issues that are seen in today’s business world.
Website Blockers For Certain Employees
The truth is that there are going to be people that think company time is to be used as they see fit. This can lead to them surfing social media or even stream their favorite podcast or TV show. Blocking certain websites from company computers needs to be done especially if an employee is suffering in the area of production. For high producers it is better to leave them to work the way that keeps them consistently producing some of the best numbers in the company month after month. Time tracking software can lead to poor morale between management and staff. The software can make staff feel like they are being spied on and their working processes constantly critiqued whether this is true or not. The presence of time tracking software can be enough to deter people from going on Facebook for hours on end.
Leave Management Software
Leave management software should be utilized by companies of all sizes. A great example of this can found with LeavePro which can be found here https://reedgroup.com/leave-management-software/. The last thing that a company wants is for employees to take extra days of PTO due to a forgetful person on the HR staff. Another portion of this is that certain employees have all of this information organized in their personal style. This can make it difficult to navigate if this person leaves the company or is on their vacation with another person taking over these responsibilities. Leave management software will also give the company the ability to see which departments will be understaffed during certain segments of the year.
Tracking Email Open Rates Then Honing Pitches
The sales team being able to track open and click rates of their emails is incredibly valuable feedback. Certain tools like that of the ToutApp can help track these things and help the sales process along. Understanding which parts of the email and links associated that the recipient spent the most time viewing can help customize a pitch when getting the prospect on the phone. Tracking email is great but automated follow ups can help close a sale with a client that otherwise would have been lost. Email blasts can be effective when it comes to sales but can upset current clients that feel like the company is spamming their email account.
Gathering Data To Help Create An Efficient Marketing Campaign
The gathering of data has turned marketing into less of a guessing game and more strategic than ever. Whether it is social media marketing or offsite content marketing it can be tracked better than ever before. With machine learning and AI developing at such a fast rate this will be able to translate data into an actionable plan for the next marketing campaign. With content marketing many people have found that low quality content is more of a waste of money than anything. Consumers have become so inundated with content that they have become selective as to what content they spend their time reading , listening to, or viewing.
Customer relationship management or CRM is the best thing to ever happen to account management teams as well as customer service departments. A company needs to enforce use of this as the mismanagement of a client can lose the client when the relationship had been otherwise healthy. Examples of things that can make clients upset are rehashing the same topics another person at the company has discussed. This makes a client feel like there is an issue with communication within the company. A customer can also feel less valued if certain details of their account or even personality are not addressed. Take time to note everything and anything about a client then clean up the details after a call or meeting.
Technology is going to continue to make business more efficient with companies refusing to adopt new trends finding themselves falling behind the competition. Does research to see what issues can be solved immediately with the right technological tool available today!