SMS to Messenger – now the competition seems to be decided. Especially WhatsApp is so popular that smartphone users use the classic short message barely.
Im 2014 German mobile phone users sent 63 million SMS per day, with 400 million messages, however, the Messenger service WhatsApp was very much popular. Last year, the difference has grown even further. According to an estimate by the Association of Telecommunications and Value Added Services (VATM) from October 2015, there were an average of 40 million SMS and 667 million WhatsApp messages per day. In 2013 this country had WhatsApp overtaken the SMS for the first time.
Mobile Internet always cheaper
Mainly two reasons are responsible for the popularity of the Internet Messenger and thus for the crash of the SMS. Firstly, mobile tariffs with Internet use become more favorable. “Seven years ago, consumers have for a small budget data from 100 megabytes to pay around 2,000 euros. Today Internet options are with this volume of data already from 4.50 euros to buy, “says Sven Ehrmann consumer portal Verivox.
Smartphone sales rise
On the other hand there are the rising sales figures for smartphones. According to market researcher comScore 46 million smartphones in 2015 already went over the counter, 2009 there were just 6.3 million. As it is understandable that it Messenger services like WhatsApp benefit that require a smart phone with Internet access.
Mobile networks much faster
Also the success of WhatsApp & Co. the expansion of the mobile network in this country has contributed. Although text messages do not require high bandwidth normally, so send yet more and more users also photos and videos via messenger through the Internet. Just about 50 megabits per second or more certainly helpful.