media companies bring for some time along with Apple and Facebook complete articles and videos on mobile devices – now Google pulls.
Weil content from news sites on mobile devices often slow to load, Google now wants to set up a fast track for media deals in the mobile World Wide Web. But the search giant called “now announced Accelerated Mobile Pages” (AMP), which reduce the source code of the relevant pages on their content and few other objects like photo galleries, videos or graphics and faster on smart phones bring and tablets.
Although the US group made with the new “Accelerated Mobile Pages” basically to the offers of its competitors Apple (News App) and Facebook (Instant Articles) responds, the approaches differ in principle: While the contents of the media company in Facebook and Apple are in enclosed areas, they remain stored at Google’s technology at the media party, but want to see an efficient latch-art liquid on users’ terminal equipment.
All operating systems compatible
For media companies can deliver their contents by means of the “Accelerated Mobile Pages”, they have to provide their pages with the new system. The technical specifications for AMP makes Google already open on Github accessible. According to Google, the article format with all operating systems and devices is compatible. But Google wants to support different formats, ad networks and techniques even in advertising. Subscription models and payment barriers which can also be integrated.The business model behind the offer is not developed according to Google. The company plans within the project but no share of advertising revenue, it said.
The “Accelerated Mobile Pages” already resonate in the media industry: Among the first partners of the project, among other things, according to website Zit Online, BBC, Financial Times, the Wall Street Journal, Buzz Feed and the Washington Post and the New York Times. An important detail: Project participants get no advantage in the display of search results, shorter charging times could be reflected, however, in the algorithm.(With material of dpa.)