- 1 How to Create A Professional Domain Name?
How to Create A Professional Domain Name?
Every successful business owner knows that there usually isn’t just one reason for success. And while a domain name is not always the critical one, having a professional domain can significantly help you speed up the growth of your business – no matter if you are starting from scratch or trying to create a professional presence for your existing brick-and-mortar business. So, how to get it? Here’s the whole process!
Brainstorm Ideas – But Follow the Principles!
First, I assume that you don’t have a brand name in mind yet. If you already do, scroll down to the actual process. But, if you are yet to come up with one, it’s best to start with brainstorming. When doing so, stick to the following principles:
Catchy and relatable
The core principle of a domain name is that it should be catchy and relatable. You want your users to remember it and associate it with your business. It’s also good if it has words that relate to your niche. For example, if you’re selling web hosting services, having a word “host” or anything that’s related to it can make it more memorable. A great example of such a domain name is Hostinger.
The shorter the better
Naturally, most if not all, of the one, two, three, and even four-letter domains are long-taken – especially on the most popular TLD’s such as .com or .net. But, that doesn’t mean there aren’t any gems left in the 5-10 letters bracket. Of course, if you come up with a catchy name that’s slightly longer than that, go for it – it’s all about making your website name easier to remember and share. The next point should help you boost those two aspects even more.
Easy to spell & pronounce
Even though the length is important, you need to make sure that the words chosen are easy to pronounce. Try to avoid ambiguous or hard to understand words that are not commonly used. Similarly, try to avoid ones that are hard to pronounce or consist of a weird set of letters that’re easy to mix up. Preferably, there should be no two the same letters in a row – although there are some notable exceptions to this rule (I’m looking at you Google).
Original and trademark-free
Don’t try to copy other, established brands. There can be one Huffington Post or Lifehacker so creating a domain like Lifehackers.com would kill your business before you earn your first dollar from it. On top of that, it would probably violate their trademark, which is another important thing to keep in mind. The more unique you are, the easier it will be for your website visitors to distinguish you from among your competitors. Not to mention that unique website name looks a lot more professional.
Speaking of uniqueness, we’re getting us to one other critical point every aspiring online business owner has to take into consideration.
Brandable or Rich in Keywords
Many of those who are about to register their first domain name are torn between getting a brandable but not niche-specific domain name vs. a keyword rich and niche-related. Unfortunately, there is no one obvious answer.
While Google is no longer giving any boost for keywords in the domain, a domain that’s at least slightly related to the niche often gets traction among its users a little bit faster. This is because it’s easier to remember and associate with the niche they are interested in. The drawback is, if you choose the wrong keywords, you may be unable to move into other areas of your niche. Not to mention the domain may look spammy which is far from professionalism you’re trying to achieve.
That’s why I’m a big fan of brandable domain names. Although they sometimes make getting started a bit harder, if you survive the initial stages of growing a business, your brand can be much stronger than some keyword rich but generic name that represents no brand. In the end, Google isn’t really a word for searching – or at least, it wasn’t when they first started.
Naturally, that doesn’t mean great brands can’t be a mix of two worlds. In fact, they often are. A good example of this is PPCHero. This online blog about paid advertising has a great name that tells its potential reader about its content before they even click the link. And by using the word PPC they’re not limiting themselves to just one aspect of paid ads marketing.
Last but Not Least – .com vs other TLDs.
When thinking about a domain name, the majority of people think about a .com one. Over the last two decades, people got so accustomed to seeing .com domains everywhere that they are giving them a lot more trust, credibility and authority. Because of that, businesses using such domains often have a significant advantage right from the start. And while Google openly says that they don’t treat the new TLDs any differently in terms of SEO, it’s still best to stick to the most common extensions such as .com, .net or .org which look a lot more professional.
Of course, because the market is very crowded, it may be hard or even impossible to find the right name with one of the listed TLDs. In this case, it’s important to know which ones to choose. While, for example, .io and .tech are growing in popularity and are used by many legit sites, .xyz or .review are better to be avoided. Luckily, you don’t have to check the TLDs one-by-one to see which ones are free for your domain name – as long as you use the right tools.
Securing a Professional Domain
Once you have one (or more) ideas for your domain name, it’s time to head over to the Hostinger’s domain name search tool. You can also use it on the go and just check every idea that you come up with while you brainstorm them. Once there, simply put the desired domain name in the search for a domain name field and hit “Search”.
You’ll see a list of all popular common TLDs available. Because, as said above, .com is still the most valuable one, if it’s free, you will see it distinguished at the very top. What’s great is that you’ll also be provided with sample ideas for domain names related to yours – and even .com examples if there are any available.
This can significantly speed up your search for a professional domain name. And if a particular name is taken, you will see an info about it next to the price:
Because the domain market is very competitive, the faster you grab your domain name, the better. Thankfully, Hostinger’s tool allows you to grab the desired domain name right away – just click the Add to Cart button. What’s best is that you can also get a great discount on their hosting if you buy the domain name. This helps you to kickstart your online venture and allows you to manage domain and hosting in one place:
What to Do If It’s Taken?
If you see the red Already Taken sign, you can either opt for another TLD or keep brainstorming. The domain name hunt can be time-consuming but it’s definitely worth it. In the end, your domain name is the only thing your visitors see before they even reach your website. This alone should be the ultimate reason why you should do your best to keep it professional.