As technology and mobile connectivity shape our day-to-day lives, it’s no surprise to see that the influence of this has been felt on the hospitality industry too.
Here’s how the technology that’s shaped the modern digitally-focussed world has had an impact:
Project management systems make the tricky task of managing a busy hotel run more smoothly. From handling the cleaning rota to managing the special requests of guests, software can track and allocate tasks and ensure that guests are catered for with minimal issues. Intelligent systems can even be used to integrate customer data such as their regular room requests and nutrition requirements to cater for their next visit – allowing you to really ‘know’ your regulars.
Technology has also improved the way busy hotels can manage their money. When it comes to paying your employees or contractors, important paperwork can be integrated into accounting software so that documents are generated in a swift and efficient way. From alarm systems in checks and tamper-resistant security coating, technology doesn’t have to be purely digitally-focussed to have an influence.
Improving your hotel, cafe or restaurant’s connectivity can greatly improve the guest experience. Customers around the world expect WiFi in this modern age. Not only WiFi, but free WiFi is expected in most locations. For hotels, it’s expected pretty much as standard and might even cost you bookings if you cannot provide it. If, by providing WiFi, you can encourage lots of pretty pictures of your venue to appear on Instagram and Facebook then you’ll get the added bonus of some free publicity too.
Mobile technology has improved how customers can book, alter their requests and communicate with hotels, restaurants and catering companies. Booking online via mobile devices and tablets has become more commonplace – and companies need to cater for the demands of customers who want to order in such an easy and accessible way. Mobile friendly websites and apps are a must to facilitate this.
As well as booking online, mobile check-in is becoming a regular occurance in hotels, while QR codes allow for print-at-home tickets for everything from rail to concerts.
Getting your hotel or catering business out there for the world to see used to be a costly process, but the growth of social media has helped to reduce the cost of this. The right website, Twitter account, Instagram page and Facebook account can tell the story of your venue in a fairly cost effective manner.
Not only this, but another useful thing about hospitality is relying on social media is that the customer care and marketing have become more closely aligned. From customers posting comments on social media, to leaving reviews on websites such as TripAdvisor, if you’re seen to reply to comments quickly and professionally and deal with problems as and when they occur, this is good for your reputation. It also helps you to collect invaluable feedback to help shape the way you do business in the future.