Google is rebuilding and is the subsidiary of a new holding company called alphabet. ULTIMATE TECH NEWS explains the Super Group from A to Z.
The conversion should make the company more transparent, wrote Google co-founder Larry Page in a blog post. He changes from the top job at Google to the top of the alphabet. The Web-core business Google is the future of the 43-year-old top manager Sundar Pichai lead, who was considered a right hand of Page in the area and got transferred more and more responsibility in the past months. Today’s Google shareholders get instead shares of Alphabet. The reconstruction is scheduled to begin later this year.
- 1 Google Search gets a new logo
- 2 The new multi-Group from A to Z
- 3 Google ABC: Here alphabet has his fingers in it
- 4 A wie Android
- 5 B wie Boston Dynamics
- 6 C wie Calico
- 7 D wie Double Click
- 8 E wie Express
- 9 F wie Fiber
- 10 G wie Google
- 11 H wie Home Away
- 12 I wie Impossible Foods
- 13 J wie Jaunt
- 14 K as Kabam
- 15 L wie Launchpad Toys
- 16 M wie Motorola
- 17 N wie Nest
- 18 O wie Open Automotive Alliance
- 19 P wie Project Ara / Loon / Zero / Contact Lens …
- 20 Q wie Quantum Artificial Intelligence Labs
- 21 R wie recapture
- 22 S wie Self-Driving Car
- 23 T wie Titan Aerospace
- 24 U like Uber
- 25 V wie Ventures
- 26 The towers Waze
- 27 X wie Google X
- 28 And wie YouTube
- 29 Z wie Zagat
- 30 These areas contain Alphabet
- 31 For the user, nothing changes
- 32 Decoupling of risk transactions
- 33 Autonomy of the regions is maintained
- 34 VIDEO
Google Search gets a new logo
Previously Google was very careful with the logo of our own search engine. The font was always similar, the font was sometimes only narrow or shades less. Now two weeks after the Sergey Brin and Larry Page mitt rushed, Google should be one of many subsidiaries of the Holding Alphabet, the logo will change significantly for the first time. A plain, sans serif lettering is now available for the search engine. Behind the current Google Doodle hiding a gallery that shows how the logo has changed since 1998th The justification for the change in style: “The logo is part of a new logo family, which also includes the Google-points and the symbol ‘G’ belong.”
The new multi-Group from A to Z
The summary of the Google-areas in Alphabet Holding has mainly economic reasons, but also a signaling effect. So far, they brought Google especially with the Web search in conjunction; other divisions still, however, remained somewhat in the shade. With alphabet one now makes the leap into a multi functional group which just does research in addition to the classic Web services in other areas, such as medicine, the Smart Home, the autonomous driving cars or in the drone technology. In what areas alphabet is involved and in which the company Super Group has its finger, clarifies ULTIMATE TECH NEWS in large alphabet ABC:
Google ABC: Here alphabet has his fingers in it
A wie Android
What is Android, you do not have well-explained. Finally, it is the mobile operating system with the highest market share (more than 75 percent in mid-2014). The Android-Division remains in the stripped-Google-Division, which the ex-Android boss Sundar Pichai, who now heads as CEO.
B wie Boston Dynamics
To the reputation of Boston Dynamics is sure it is not quite as good. This however is an interesting robot company that is building among other models for animal and even human model. Boston Dynamics is a wholly owned subsidiary of Alphabet.
C wie Calico
Calico, or California Life Company, conducts research on human aging, health and well being.Calico is a separate division of the alphabet.
D wie Double Click
For Google’s almost nothing is more important than advertising. Web marketer Double Click continues directly to Google Inc. belonging.
E wie Express
Google Express is a popular in the US supplier of food and everyday needs. The Ford vans are frequent and welcome in large cities. Google Express remains for now at Google Inc.
F wie Fiber
High-speed Internet promises Google Fiber. After fiber optic internet is available in the US cities already, lesser-known wholesale and major cities such as Phoenix, Austin, Portland or San Jose’s your turn now. Google wants to bring the whole of America in high-speed tempo grid. Google Fiber is now a part of their own group.
G wie Google
Google – Elementary parts such as the engine, the advertising, the Web browser Chrome or mobile OS Android will remain with the new Google Inc.
H wie Home Away
Home Away not is majority owned by Google, but Californians have for years Bares pumped into the travel portal.
I wie Impossible Foods
Google has already invested in Impossible Foods, now wants to complete the takeover.Impossible Foods works on cheese and meat from plants.
J wie Jaunt
Jaunt produces content for VR glasses, among other things, for Oculus Rift and Googles Cardboard. Google Ventures has invested.
K as Kabam
Also in Kabam plugged Google money. How Jaunt is Kabam no daughter, but received from Google Ventures cash injections.
L wie Launchpad Toys
Launchpad Toys allowed children to create their own comics on your phone in no time.Launchpad Toys has it taken over completely and puts some in YouTube Kids, a YouTube app for children.
M wie Motorola
Motorola Mobility, Google had $ 12.5 billion in 2012 for acquired and sold in early 2014 for $ 2.9 billion to Lenovo. A losing proposition, one might think. What many overlooked at the time, was the lush patent portfolio, Google conceded. This value and the sale of Motorola resembled the loss of loosely.
N wie Nest
Initially, only an investment of Google Ventures, now wholly owned subsidiary: Nest. The manufacturer of smoke detectors, thermostats and security cameras belongs to the spin-off from Google future alphabet.
O wie Open Automotive Alliance
Google will not only build the autonomous car, but also penetrate in cars from other manufacturers. That is to succeed with Android car that is already available for first car. The Open Automotive Alliance cares about the integration of Android car from Google is a founding member. Android car belongs as Android continues to Google Inc.
P wie Project Ara / Loon / Zero / Contact Lens …
The number of “Google Project” is nearly endless. Among the most famous research include project Ara (modular smartphone, see picture), Loon (weather balloons, the Internet in remote regions provide), Zero (project to identify zero-day exploits) and the contact lens (automatic measurement of blood glucose levels through tears) ,
Q wie Quantum Artificial Intelligence Labs
Google Research and NASA have the Quantum Artificial Intelligence Lab established to conduct research on quantum computers and machine learning. The research department is separated off by Google.
R wie recapture
One annoyance of daily life: “Are you a person?” This question you often get when filling out forms provided sensitive. Through a hidden image in a combination of numbers and letters called CAPTCHA They should prove it. The beats so often lack that Google has developed a small team Recapture. With a simple click on a check, the scripts and hackers can not imitate, you prove your humanity. The recapture comes naturally from the house of Google.
S wie Self-Driving Car
That Google is conducting research into a self-propelled car, is no secret. In future research, however, it is anchored in a Subnormal – eventually these things is eating a lot of money.
T wie Titan Aerospace
Drones should see packets. Not only Amazon is working. Google has fully adopted for this purpose titanium Aerospace. The Google X team has assigned to another project, the Project Titan Wing Aerospace.
U like Uber
No, Uber is not a Google subsidiary, but has already collected substantial liquidity injections.Google Ventures is therefore involved in Uber.
V wie Ventures
Who is Google Ventures? Google Ventures invests in venture capital and emerging companies are money for shares. Either accepts Google then themselves or other players such as Yahoo and Amazon access to. That pays off in many cases: Google Ventures has invested in 300 companies. Among the most famous include Uber, SpaceX, Nest, Periscope, Tune In Radio and Pocket. Google Ventures is the future daughter of Alphabet Inc.
The towers Waze
Waze is a navigation app, which is now also fully owned by Google and which records, among other things live traffic information in Google Maps. As a Google Maps component remains Waze with Google Inc.
X wie Google X
Google X is a research division of Google that you outsource the future. Among other project loon and Project Wing belonging to Google X.
And wie YouTube
YouTube was once an independent video platform, and for quite some time now belongs already to Google. That does not change.
Z wie Zagat
Zagat works a bit like Yelp and provides restaurant recommendations. The app is currently only available in the US app stores, but provides your reviews partly in Google Maps from.
These areas contain Alphabet
In web business under the name of Google’s video platform to YouTube, the world’s most widely used smartphone system Android, the apps, the digital maps and the associated technical infrastructure remain. Separately, come as independent areas, inter alia, health daughter Calico, the start-up financiers Google Ventures and the fiber optic network operator fiber under the Alphabet roof.Alphabet is basically a collection of companies, said Page. “We liked the name alphabet, because it means a collection of letters. Letters stand for the language, they are among the most important innovations of humanity and are the core of how we index into the Google search. ”
For the user, nothing changes
Many wonder: Do I have to, for example, get used to the new company name? Or pay for previously free services? The answer: No! For the user changes with the establishment of Alphabet Holding nothing. All Google Offers (Search, YouTube, Mail,Maps, Street View, etc.) remain unchanged. Changes are only held within the Group structure. But that mainly interested investors and the stock markets.
Decoupling of risk transactions
Investors namely worry for some time that the future projects consume a lot of money – while the lion’s share of the money is still being generated in the core business with online advertising in the field of Internet search. Finally, as demonstrated the previous failure of the data goggles Google Glass that one in the future also can lose a lot of money with big bets. Investors are now hoping for a clearer conditions and let the Google stock after trading to rise by 6 per cent.
Autonomy of the regions is maintained
“We believe a long time that companies make it with time so convenient to do the same things that they make only minor changes,” wrote Page. The Google founders wanted to “start new things.” The individual company should act independently within the alphabet. “The whole point is that the alphabet firms have their independence and develop their own brands.