If you find no one is downloading your apps, you may tend to get discouraged as a developer. Of course, you have the best of the talents and have indeed created an app that is great enough and works on all devices. But selling an app involves marketing strategy, and that is what will fetch your results.
1. Keep your App icon Interesting
Whenever someone comes across your app, it is the app icon that they notice first. Make sure your icon is interesting and tells a lot about your app and its functions.
Being recognizable and eye catching is the key to the best ever download prospects. Let is be straight forward, but should also be representative of what users can expect from your app. Not too flashy, not too simple – that should be the perfect strategy.
2. Focus on Regionalisation
Being region specific is the key to success. If you want to cater to the regional audience – either through the content or the language – focus on how close it can be to your target audience.
Addachats is a good example of achieving this feat. The app rightly understands the need of the major share of Indian smartphone users. They have the content spread across multiple local regions and local languages. The app perfectly caters to the requirements of the local population and serves the trending videos and images. It also lets you download the WhatsApp status or stickers which is one of the trending activities of most of the tier II and tier III Indian cities. To know more about AddaChats App you can read its review or you can directly download AddaChats and enjoy.
3.Social media Reach
When you share information about your app on the social media, make sure you are in tune with what your app stands for. Just like a human being, your app too has a personality of its own.
If your app is what people consider cool and trendy, avoid using the business language to share it. On the other hand, if the app is directed towards the professionals, a business language would be one of the best. Make sure you are not just posting information about your app. Focus on engaging your users. Contests, alerts and trivia quizzes can be a few good options to go with.
4.Ask Your Reviews
The positive reviews would be one of the best options to take care of your apps and enhance the app downloads. The reviews would work as the testimonials for your apps.
Encourage your users to share the reviews on the app stores and even on your websites. Yet another good option that can help you improve the app downloads is to present your apps to the renowned review sites and blogs and ask them to review your apps on their blogs. In fact, the positive reviews can act as the best strategies to make your apps popular enough.
5.Hold Promotion Events
There are several app promotions drives you can undertake to improve the downloads of your app. The promotion events you hold will be dependent upon the exact nature of your apps and who are likely to be attracted to the app.
Price drop promotion can be one of the good ideas to employ. This can be one of the best strategies to improve your performance if you have an app that comes under the pay to download model. You can either reduce the prices and make them temporarily free.
Those were a few strategies you can employ for an enhanced experience in terms of app downloads. These strategies should be helpful enough for an enhanced experience both for you and the fans of your app.
You are an app developer and have developed an excellent app. But, unless users tend to download it, it will be of no practical use and will not be able to help you earn revenue. There are a few strategies that would help you improve the rate at which your apps are downloaded and earn you enough revenue. We will check out a few such strategies in today’s post.