King Digital, one of the most successful providers of mobile games, weakened recently. Activision Blizzard assumes the company now – for proud 5.9 billion US dollars!
Branches heavyweight Activation Blizzard assumes a 5.9 billion US dollar deal, the company behind the popular smartphone game “Candy Crush”. King from London to after the acquisition continue to operate independently, now declared the current head Riccardo Zacconi, probably more remains at the forefront.
With the business models of new and old business industry come together. Activation Blizzard sells high-priced console games such as “Call of Duty” – or “Sky landers” series.King Digital is one of the most successful providers of smartphone games that are basically free. The players pay on demand but for virtual goods. “The best browser games King Digital had recently struggling with downturns, because the interests of users subsided to” Candy Crush “and not a similar successful new game followed. In the second quarter of 2015, sales fell by 14 percent to 490 million US dollars. The profit fell compared with the first quarter by 27 percent to 119 million US dollars. The number of active users declined by 9 percent – but there were still more than 500 million a month.Another problem: 7.6 million players gave money in King of Games, 11 per cent less than three months earlier.